Global Human Health Digital Marketing

Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. Today, we are building a new kind of healthcare company – one that is ready to help create a healthier future for all of us.

The Sr. Specialist, Digital Promotion is responsible for developing and supporting the communication strategy, development, implementation and measurement of promotional activity assigned US brand(s).

• Build an integrated Promotion Plan, collaborating with Brand Marketing, Market Research, Medical Education, and Creative Agency
• Support the profit planning process, identifying key tactics for customer segments that are aligned with brand strategy
• Manage the creative process for new campaigns, providing guidance to the agency and internal creative resources
• Manage end-to-end development of resources, from creative development to Medical/Legal approval, production and delivery to market
• Maintain up-to-date knowledge of regulatory guidance
• Manage budgets
• Manage agency relationships
• Ensure appropriate measurement of promotional effectives, leveraging information for ongoing optimization of promotional efforts

This role will also be part of an Accelerated Development Program that allows you to broaden your business acumen in sales & marketing

Education:

Currently enrolled in a program leading to a Master in Business Administration with a graduation date not later than June 2017

Required Experience:

A minimum of 1 plus years of professional work/internship experience

Desired skills:

• Marketing concentration and interest
• Digital Marketing experience
• Demonstrated skills: communication, collaboration, negotiation, project management