Digital Marketing Specialist

Members Choice Credit Union - We believe in helping our members achieve their dreams. Great high interest checking accounts, low cost loans and awesome service! MCCU serves West Houston, Katy and Cy-Fair. In addition, Harris County west of I45.

The Digital Media Specialist will be motivated to attract and interact with targeted virtual communities. The goal of this role will be to build a comprehensive social media marketing platform utilizing all aspects of a digital marketing roadmap. This position will also represent the Members Choice brand through community relations.

- Build and execute a digital marketing strategy through competitive research, platform determination, benchmarking, messaging and audience identification - Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action, including the ability to propose, implement and manage effective online targeted campaigns - Optimize existing company social media community pages through data analysis of analytical systems such as Google Analytics and establish new pages as needed or communities within each platform to increase the visibility of company’s social content to build awareness of the company’s brand and products and services - Work with the Marketing Coordinator to optimize digital and website presence as it relates to enhancing our virtual communities - Must have knowledge and ability to research, secure, implement and manage a social media dashboard and calendar or other related tools as needed, independently or with little supervision, - Moderate all user-generated content for each community - Create editorial calendars and syndication schedules - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information - Collaborate with other departments (Call Center, Lending, Front line staff) to manage reputation, identify key players and coordinate actions - Assists with supporting community relations efforts including preparation, attending and promoting events on social media - Supports other Marketing projects and events as needed - Minimum of 3 hours of MCCU approved volunteer hours

**Essential Job Requirements** - 2 – 3 years working experience in Digital Marketing - Ability to communication in verbal and written form to a variety of audiences with excellent people skills and experience in handling both positive social media comments as well as a strong understanding of how to respond to negative social media responses. Samples required. - Demonstrable social networking experience and social analytics tools knowledge - Knowledge of online marketing and a good understanding of major marketing channels - Positive attitude, detail and customer oriented with strong multi-tasking and organizational skills BS in Communications, Marketing, Journalism, New Media or Public Relations, or some college or high school graduate with 2-3 years’ experience in Digital Marketing or related field - Ability to work some evening and weekends - Maintains a dependable record of attendance and timeliness **Skills/Abilities** - Proficient computer skills - Professional office appearance - Ability to move and/or lift 20-25 pounds **Physical/Mental Requirements for the Position** - The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. - Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - While performing the duties of the job, the employee is regularly required to stand, sit, use hands, reach with hands and arms, and talk or hear. - Ability to move and/or lift 20 pounds. - The vision requirements include: close vision and ability to adjust focus. - The mental demands include: detailed work, reasoning, math, language, written and verbal communications, multiple concurrent tasks.