Digital Product Marketing Specialist

McKesson is the central nervous system of health care. At any given moment, in any given minute, we simultaneously execute thousands of critical operations that improve the businesses of our customers and the lives of their patients.

The Marketing Specialist is a product marketing professional responsible for product marketing activities in support of new and existing products. This position will execute a product launch process across all relevant groups; create and execute marketing plans for multiple products; oversee product messaging, collateral development and go-to-market activities.

**Product marketing** * Development and execution of marketing plans, incorporating multiple products – both existing and new introductions, with particular focus on new product launches * Execution of the product launch process & coordination of plans/activities across all relevant constituents, including product management, sales, marketing, services & support, legal, regulatory, etc. * In concert with other marketing team members, develop value proposition, positioning and messaging that differentiates our solutions in the market * Direct development of external-facing materials to support the dissemination of value propositions, positioning, and messaging * Develop a PR strategy, social media and thought leadership approach for your assigned product areas * Perform target market analysis, including segmentation and size, penetration/market share of legacy and current generation products * Direct marketing strategy for Federal market (Department of Defense and Defense Health Agency) **Go-to-market enablement** * Communicate the marketing strategy and plans to sales, account management, and business advisors * Direct the development of go-to-market tools that support the selling process of our solutions * Partner with sales and account management on account-based marketing efforts * Plan and execute the launch of new products and releases and manage the cross-functional implementation of the plan * Help develop the strategy and marketing plans, and manage the marketing programs that drive demand for products across multiple channels (e.g., digital communications, collateral, events, RelayHealth community portal) **Marketing support** * Assist with content strategy and ongoing management for the RelayHealth.com website * Manage marketing automation for campaigns across RelayHealth for tracking of lead generation activity * Project manage multiple integrated marketing programs and campaigns, assisting product marketing leads in execution, effectiveness and brand compliance * Collaborate with RelayHealth’s Customer Empowerment team to design compelling content and produce effective materials that resonate with customers and tie to our marketing and brand strategy * Coordinate event strategy (along with an event planner) * Manage speakers bureau, including speaking engagement calendar, submission tracker and submission library

**Minimum Requirements** * 5+ years experience in marketing **Critical Skills** * 4 years post-undergraduate work experience in product marketing, marketing communications, and/or digital marketing * Experience driving and leading marketing efforts for large-scale B2B technical initiatives * Proven experience derived from developing and executing successful product launches that delivered significant sales results * Extensive knowledge of the healthcare IT market preferred (working with healthcare IT sales organizations and selling healthcare products to C-Suite executives) * Proven record and experience utilizing classic and innovative marketing practices and techniques * Experience with electronic, digital and traditional marketing communication platforms * Experience managing multiple projects and deadlines, while leading/aligning multiple stakeholders * Experience with marketing automation tools (e.g., Marketo, Pardot) is a major plus * Must have the ability to handle multiple tasks/projects and hit deadlines * Strong organizational, time management, and project management skills * Strong presentation / presentation writing skills * Excellent communication skills * Microsoft Office proficiency * <25% travel required **Additional Knowledge & Skills** * Thorough knowledge of company products, company functions, marketing and/or service policies and procedures; excellent communication skills **Education** * 4-year degree in Marketing, Business or related field or equivalent experience **Physical Requirements** * General Office Demands