Advertising Director

Mashable

(Boston, Massachusetts)
Full Time
Job Posting Details
About Mashable
Mashable is a media and entertainment company for superfans. We’re not for the casually curious. Our proprietary Velocity technology suite gives us the unique ability to combine creativity with data. Our entertainment series and editorial coverage are smart, clever, ambitious, in-depth and first. We devour culture and tech. Our ideas shape the future and we speak to new influencers -- the early adopters who obsess with us around the globe.
Summary
Mashable is seeking an entrepreneurial-minded Advertising Director (AD) to drive continued advertising sales growth through the delivery of multimedia marketing solutions to global brands and their agency representatives in the Boston market. As a Mashable AD, you will be expected to analyze the needs of advertising partners and present them with a unique blend of interdisciplinary offerings to most effectively connect with an influential audience. Successful candidates will have a strong understanding of cross-platform journalism, branded storytelling, and macro-level trends in digital media. It is expected that incoming Advertising Directors will have an active network of client/agency relationships and a proven track record of using effective communication strategies to accomplish organizational goals. In this position, you will be a sales leader with responsibility to grow revenue in accordance with the budget and to lead the effort on the ground to build the team and our presence in the marketplace. You will be responsible to communicate regularly with the New York team and to build and evolve our sales strategy to reflect the market in Boston. This is a fabulous opportunity for someone looking to join a fast growing, innovative, and dynamic digital media organization.
Responsibilities
* Generate new sales leads through prospecting and understanding of advertiser business challenges * Build and maintain strong relationships with clients & advertising agencies * Serve as a trusted consultant with partners consistently bringing them creative, solution oriented ideas and products to meet their business challenges * Effectively organize, prioritize, and manage multiple projects in a deadline-driven environment * Develop, maintain, and manage a strong sales pipeline to ensure sufficient opportunities exist to meet revenue goals * Manage cross department internal communications * Consistently meet and exceed sales goals * Perform competitive analyses in current and future Mashable focus areas * Track, analyze and communicate performance of advertiser campaigns on Mashable * Keep up-to-date and detailed records of sales activity through a CRM solution
Ideal Candidate
* A minimum of 5 years of related work experience, ideally in the digital media industry * A keen ability to see opportunities, understands needs, create relevant solutions, set proper expectations and close meaningful deals * Senior-level advertising network of contacts * A detailed knowledge of online media planning terms and KPIs * Demonstrated record of success in a fast-paced, goal-oriented sales environment * Dynamic, flexible, hard-working attitude * Excellent verbal and written communication skills are a must * High level of organization with good attention to detail * Strong multi-tasking abilities * Strong project management and negotiation skills * Proficiency with SalesForce and social media platforms * Knowledge of social media * Passion for news, entertainment and current events, and knowledge of the media industry * Experience and proven ability to manage a team

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