Mobile Application Marketing Manager

LifeLock is a modern identity theft protection company. And with the flood of mobile technology and apps, consumer behaviors and expectations are changing—right along with what “identity” actually means. So we enable protection with convenience and put you in control of being uniquely you.

The Mobile Application Marketing Manager will be responsible for managing mobile app campaigns to generate app installs, engagement, and in app conversion from free to paid.

* Assist in the development of the strategy for and execute app download paid advertising campaigns to drive customer acquisition within budget and efficiency targets. * Work with design/creative teams and/or marketing agencies to develop creative assets and strong ad copy for mobile marketing campaigns. * Identify opportunities to drive mobile downloads from LifeLock's own channels (e.g., desktop site, mobile site, email) and work cross-functionally with stakeholders to implement and test those opportunities. * Develop and execute our organic app download strategy (e.g., app store optimization). * Track and report on performance of mobile campaigns to the organization. * Plan and execute methodical tests to measure the incremental value of our efforts. * Establish and manage relationships with external partners/agencies/publishers, including negotiating pricing terms, managing volume expectations, holding partners accountable for rigorous efficiency targets, and managing the contract and Insertion Order process.

* Bachelor Degree Required * Minimum 5 marketing experience required with 2 years in digital marketing * Mobile experience preferred * Rigorous analytical and quantitative skills * Creative thinker with good eye for high performing marketing assets * Team player – Excels in a collaborative environment