Associate Product Marketing Manager

Libbey, Inc is the leading producer of glass tableware products in the Western Hemisphere and one of the largest glass tableware manufacturers in the world. It designs and markets an extensive line of high-quality glass tableware, ceramic dinnerware, metal flatware, hollowware and serveware items to a broad group of customers in the foodservice, retail, and business-to-business markets in over 100 countries.

The Associate Product Marketing Manager will work alongside the Product Manager to develop short-term/long-term product strategies, for assigned tabletop categories, in order to maximize profitable growth. This includes competitive analysis, pricing, packaging, SKU rationalization and lifecycle management, portfolio management, innovation and NPD pipeline creation, forecasting, category P&L and other customer driven projects. This role will collaborate closely with Sales, Pricing, New Product Development and internal and external stakeholders, in order to execute customer, product and channel growth initiatives.

* Develop short-term and long term product category strategies and product plans that define and address pricing, product, packaging and proposition * Develop and support business cases for new products to define and quantify new product innovation pipeline * Conduct competitive analysis, SWOT analysis and associated research on all assigned product categories – use as input and recommendation into category plans, product road maps, line reviews, etc. * Participate in category marketing strategic planning and plan execution to meet and exceed category sales and margin goals * Develop forecast and pricing plans for all new products * Leverage consumer and customer research and insights to develop new products * Partner with channel marketing and new product development on customer requested projects; ensure timeliness and communication of product launches * Conduct analysis of post-launch product performance and make recommendations for changes/revisions * Maintain product databases with product specifications, artwork, and catalog copy * Ensure product samples are up-to-date in Toledo showroom; prepare and present product to customers when they are on-site in Toledo; inventory and ship product samples for photography and customer reviews * Manage ongoing product lifecycle analysis, including process for slow moving, obsolete (unhealthy) inventory * Lead/support SKU-rationalization process

* Bachelor’s Degree in business administration, marketing or related field; MBA preferred * 2+ years of experience in project management, NPD or Marketing * Experience with new product marketing for consumer durables is highly desirable * Demonstrated organizational aptitude, ability to manage projects from start to completion and successfully multitask to meet deadlines * Strong research, oral and written communication skills * Proven ability to work effectively on teams to accomplish goals and objectives * Broad business acumen, ability to understand and influence P&L * Tenacity and comfort with ambiguity, willingness to take a firm position to drive change