Social Media & Digital Manager

KPMG clients know our insights and guidance will help them to better understand market dynamics and address the many challenges they face. Improving business performance, turning risk and compliance efforts into opportunities, and creating, enhancing and preserving value are at the core of what we do.

Role & Responsibilities - Manage the development of marketing communications with a focus on social and digital marketing activities to deliver an integrated marketing program based on the objectives set in the strategic marketing plan (as determined by the Marketing Manager) - Responsibility for planning and implementation of a digital marketing strategy for Global Infrastructure - Working closely with other teams in the GRC, including Digital and Social Media, Global Program Delivery, and other Industry and Function marketing teams, as well as national firms around the world - Responsibility for delivering programs to raise the external profile of the Global Infrastructure practice with key decision makers within our target audiences - Responsible for working to advance and continually enhance our online presence and audience engagement on social and digital platforms - Monitoring of marketing Key Performance Indicators (KPIs) - Responsibility for effectively accessing and leveraging the wider Marketing Shared Services resources e.g. Brand Management, Digital Marketing, Event Management, PR, Marketing Knowledge Management, Marketing Operations comprising a mix of in-house, outsourced and offshored resources and services - Responsibility for the implementation of a mix of activities to support the Marketing Manager for Global Infrastructure and achieve agreed business goals and the strategic marketing plan goals - Identify and leverage programs and resources in key countries which can be tailored/elevated into the Global program

Skills & Qualifications - A digital and social media marketing professional with at least 4 years of experience - Experience in dealing with senior management and experience of developing compelling marketing campaigns and collateral with a focus on social and digital platforms that use various media and tactics to reach a targeted client base, enhance a corporate profile and drive sales - Proven ability to create, engage and maintain a strong professional network to achieve corporate goals - Demonstrable success in developing and implementing complex (and preferably international) marketing programs – experience of working in a professional services environment will be a distinct advantage - Experience creating integrated issue based platforms both for promoting relationships and generating revenue - Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders. Experience of the above in a global, matrix context would be very advantageous - Interest and an understanding of the key issues facing the audit profession would be a definite advantage. - Demonstrable experience and success in implementing digital and social media marketing strategies. This must include managing corporate social media profiles and communities - Post graduate qualification, diploma or undergraduate degree preferably in a digital marketing/social media related qualification - Confident and assertive with excellent influencing and persuasion skills Strong written and verbal communications skills, including writing for digital and social channels - Strong digital marketing and social media skills and experience across a broad range of digital platforms - Flexible and able to operate in the context of very different cultures and national approaches - Ability to work flexible hours as required connecting and collaborating with colleagues in different time zones with some limited international travel