Marketing and Lead Generation Manager

Koch Davis is a premier boutique career and talent acquisition agency.

Koch Davis utilizes a proprietary methodology to discover the talented candidates required to sustain the expectations our clients have of us to resolve their placement needs. Maintaining a fresh, bright candidate pool from which to glean the appropriate people for those placements means that Koch Davis is always looking and ever vigilant.

• Generate quality leads by planning, executing, and reporting on all lead generation initiatives.
• Work in conjunction with the sales manager to direct the marketing and sales associates to prospect and qualify leads.
• Book product demo opportunities for the sales team.
• Generate organic inbound leads using both online and offline marketing tactics.
• Manage local sales events, sponsored and industry events.
• Work closely with the Toronto marketing team to ensure campaign success and consistent brand delivery.
• Nurture and generate interest from existing lead database including the use of email marketing automation and other methods.
• Own customer marketing efforts in New York and work with the customer success manager to increase customer referrals and endorsements.
• Plan and execute co-branded marketing campaigns with local strategic and technology partners.
• Create, manage and own all U.S. sales collaterals (print and digital).
• Report on KPIs on a weekly basis while proving insights to the sales team and the senior leadership team.

Required Schooling / Training

• 4 Year university degree at a recognized university is required