E-Commerce Conversion Rate Optimization Specialist (Marketing)

We create designs that look good and feel amazing, so you can forget the small stuff and get on with the big stuff.

Responsibilities: - Identify opportunities across platforms to optimize user experience, engagement, reduce bounce rate and ultimately drive conversion - Produce and manage an overall site optimization strategy - Design & execute relevant A/B tests based on site analytics to accomplish specific optimization goals across channels – outline objectives, create test plans, design wireframes, and execute build/ implementation. - Structure, build and track measurable tests across the site – includes navigation, homepage, category pages, product pages, campaign landing pages, and brand content - Work closely with Website Analysts to report on progress of conversion optimization on a weekly basis and compare against targets - Collaborate with design and UX teams on the development of new site elements to mitigate risks and ensure best practices are implemented - Establish and measure conversion goals against identified strategies by device – mobile, platform, desktop, app, etc. - Prioritize the omni-channel experience and develop strategies for our site to drive purchase in physical shops - Establish and report on international conversion rate, and identify opportunities to optimize our international site content accordingly - We are a design-led company. Understand the unique challenge of driving conversion without sacrificing brand integrity or design esthetics. - Work with Digital Marketing team to ensure landing pages are optimized for specific visitors and goals - Responsible for the implementation and maintenance of test tools on the site

- Smart, intelligent, fun, goal orientated, and driven by Integrity - Living and designing a life that is uniquely your own via goal setting and personal responsibility - Minimum 5 years of experience in site analytics, optimization or related ecommerce /digital industry - Exceptional customer-focus with expert knowledge of ecommerce, usability and experience design - Expert knowledge of site testing tools, website analytics and visual design tools - Analytics, Digital Interaction or related advanced degree - Proven ability to work with a cross-functional team and collaborate - Ability to be entrepreneurial and take initiative to meet or exceed goals and KPIs - Ability to effectively receive and communicate feedback - Results-oriented and process driven, with high expectations of self and team - Genuine interest in E-Commerce, fashion retail and global markets