Social Media Expert

Keysight Technologies

(Santa Rosa, California)
Full Time
Job Posting Details
About Keysight Technologies
Keysight is the world's leading electronic measurement company, helping scientists and engineers address their toughest technical challenges with confidence through innovations in wireless, modular, and software solutions. Our employees leverage their insight and passion to deliver measurement solutions in wireless communications, aerospace and defense, and semiconductor markets with world-class platforms, software and consistent measurement science.
Summary
Keysight Technologies is a 3 Billion Dollar Fortune 500 Company with offices located around the globe. We are the Global Leader in Wireless and Digital Test & Measurement Equipment and Solutions. Do you tweet, share, and post to social media in your sleep? Do you know what it takes to grow an online community? We're looking for a social media specialist to manage our social media accounts strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.
Responsibilities
- A Bachelor's degree in Marketing, Communications, Business, Grammar or Psychology related discipline - Knowledge of best practices and experience with different social media platforms and their specific audiences (Facebook, Twitter, YouTube, LinkedIn, Google+, and blogs) - International experience, specifically the Asia-Pacific social media channels (WeChat, Youku, and Weibo) - Experience using social media management and listening software packages (e.g. Spredfast, Adobe Social) - Experience sourcing and managing content development and publishing - Working knowledge of SEO and SEM best practices - Confidence/experience in leading and managing initiatives across geographically dispersed teams - Excellent presentation, communication, and collaboration skills - Data analytics skills to develop insights based on customer interactions metrics
Ideal Candidate
- Functional knowledge or experience with HTML/CSS - Proficient in Mandarin - An MBA with an emphasis in marketing

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