User Acquisition Associate

Kabam, Inc. (“Kabam”) creates, develops, and publishes massively multiplayer games that are available to a global audience on mobile devices via its own dedicated channel in the Apple App Store, Google Play, and the Amazon Appstore.

The User Acquisition Associate will be responsible for the day-to-day efforts of driving customer acquisition and monitoring the lifetime value of these users. You have the passion for online performance marketing and is experienced in industry innovations and best practices. We are looking for someone who is entrepreneurial and can execute around BIG opportunities. You must be highly analytical and have a proven track record in online marketing and data-rich analyses. Your passion for gaming, attention to detail, and curiosity to learn new things will set you up for success in this role.

* Monitor, review, and optimize channels through an in-depth understanding of key performance drivers for optimization initiatives and by utilizing statistics and data mining techniques * Work closely with publishing, marketing, product and engineering teams to deliver high ROI marketing channels * Model and project out user lifetime value and conduct breakeven analysis by using various early KPIs * Direct and innovate on self-service marketing campaigns with various partners to meet business objectives and goals * Develop and execute on new strategic channel opportunities

* 2-3 years’ online media, business development and online performance marketing experience * Experience with affiliate networks, CPA networks and media buying (for games) space * Experience in managing self-service traffic platforms such as Google AdWords and Facebook Ads * Strong analytical framework and skill set, and a master in Excel * Excellent organizational skills, attention to detail and ability to multi-task * The desire to learn and to constantly seek ways to improve the day-to-day process * Bachelor's degree or equivalent