Senior Manager Media Analytics

J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest apparel and home furnishings retailers, is on a mission to ensure every shopping experience is worth the customer's time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, customers will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands.

The Sr. Manager of Media Analytics will work with the Media leadership team to turn the vast amount of digital and traditional media-related data collected on a daily basis into actionable insights. The Sr. Manager will be responsible for analyzing the performance of all digital and traditional media channels. The Sr. Manager of Media Analytics will have a deep knowledge of digital and traditional marketing channels, as well as the ever-changing analytics space as it relates to attribution and marketing mix modelling, . This position reports to the Sr. Director of Digital Marketing.

* Leads the media analytics practice for JCPenney and is responsible for turning digital media, traditional media, and customer data into actionable insights in order to inform investment and optimization strategies. * Responsible for developing investment hypotheses and presenting them to senior management for execution consideration. * Responsible for creating media and sales financial models to guide media investment decisions. * Responsible for driving best in class usage of our web analytics, marketing mix modeling, A/B testing, and in-house analytics tools. * Keeps JCPenney at the forefront of media analytics through the evaluation and implementation of new tools. * Partners with all Marketing channel owners to provide actionable insights for the business. * Works with digital analytics implementation team to ensure online business objectives are tracked. * Works with CRM and Digital Analytics team to create Omni-Channel insights. * Works with Digital Marketing, E-commerce, Product Category Leaders, and Planning & Allocation teams to develop media channel forecasts. * Responsible for maintaining, improving and automating the weekly channel sales forecasting process * Responsible for providing media performance data/insights to Senior Marketing leadership * Creates presentations that tell stories with data

* Bachelor’s degree in Business, Statistics, Economics, Finance, Computer Science, MIS, Mathematics. * SQL, SAS, R experience required. * 7-10 years of progressive business experience in media analytics * Omni-Channel retail category experience a plus. * Successful track record of providing media insights to optimize sales performance. * Experience implementing and being an administrator of an e-commerce enabled version of Google Analytics Premium, Coremetrics, or Omniture required. * Exceptional understanding of how ad tracking and serving technologies work across websites and apps. * Experience managing Digital Marketing channels (ex. Paid Search, Affiliates, Display, Shopping Engines) a plus. * Excellent communication and presentation skills with the ability to translate complex data into stories and insights for C-Suite. * Ability to influence and express a point of view as an SME on digital and media analytics. * Experience with Attribution and Media Mix modelling tools required (ex. MarketShare, Hudson River Group, VisualIQ, Convertro, Adomotry). * Machine Learning experience a plus.