Creative Advertising Copywriter

J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest apparel and home furnishings retailers, is on a mission to ensure every shopping experience is worth the customer's time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, customers will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands.

The Creative Advertising Copywriter is a strategic creative thinker who excels at crafting relatable, brand-right concepts and copy solutions for a variety of print media. Focus includes the overall JCPenney brand, seasonal voice direction, marketing programs/initiatives, promotional events and product-focused direct mail for the home and jewelry divisions. The position reports to the Creative Advertising Sr Manager.

* Execute creative strategy to support the overall JCPenney brand and marketing initiatives. * Work closely with Art Team partners to concept creative solutions that connect with our customer. * Establishe a superior understanding of the JCPenney creative voice. * Engage the customer by effectively promoting national and private brands. * Demonstrate knowledge of a wide range of merchandise across the enterprise and writes in a clear, concise way that satisfies our divisional partners. * Maintain accuracy and consistency of style by implementing toolkits and copy formats/standards. * Work with offer experts and legal stakeholders to establish compliance with government regulations and Company policy. * Interact with Art Team, Copy Team, Project Manager, Marketing and Merchandising to create a cohesive relationship between the creative and strategy teams. * Execute all revisions from Creative, Merchandising, Strategy and Legal stakeholders. * Stand in for Sr Manager during internal reviews with leadership, as needed.

* Bachelors Degree in Marketing or Advertising or related area preferred. * 4-6 years copywriting experience in brand advertising with print media focus. Retail experience a plus. * Innovative, conceptual thinker with great communication skills and the ability to push the creative envelope to lead the company’s brand image. * Knowledge of principles and methods of showing, promoting and selling products and services that are always engaging to the consumer. * Origination of strong, compelling statements that ensure strategic marketing intent. * Proven ability to collaborate across multiple projects with various stakeholders and follow the direction of leadership to ensure creative consistency and cohesion. * Adapt to changes in strategy with efficient and effective solutions; flexibility and comfortable working in a fast-paced environment. * Strong attention to detail. * Must be proficient in InDesign and other Mac-based applications and design programs.