Search Engine Marketing Analyst

IXL Learning is an educational technology company that delivers an immersive learning experience — for all students, in all grades, in math, English language arts, science, and social studies. With one in 10 students already using IXL in the U.S., and over 20 billion questions asked and answered around the world, IXL is helping schools successfully use technology to improve teaching and learning.

Do you possess a love of numbers and a passion for finding the answers buried within them? IXL is looking for an analytical individual with an interest in marketing to join our team and drive growth initiatives, with a focus on projects in SEM and digital advertising. As a Search Engine Marketing Analyst, you will have a huge impact on how we design, market, and implement features and campaigns on our website and apps. You'll be weighing in on the best ways to grow our user base, drive product usage, and increase customer retention.

* Eat, breathe, and live data. Figure out what isn't working so we can scrap or refine it, and figure out how to scale what is working * Work on our ad accounts, including AdWords, Bing Ads, Facebook, and more. Maintain and monitor spend, conversations, and other key metrics. Brainstorm and implement new campaigns to drive engagement and acquire customers profitably * Increase traffic and engagement via SEO and ASO * Work within our e-mail and notification platforms to deliver the right messaging to the right people at the right time * Question and continuously test everything. From the on-site testing, e-mail optimization, to on-boarding flows in our app, we optimize every experience we deliver to users

* BA/BS degree, with at least 2 years' experience with SEM or data * You know the following terms: attribution and cross-device conversations. Even more, you like to think about how to measure them * Pivot tables and VLOOKUPs in Microsoft Excel are second nature to you * Critical-thinking and problem-solving skills are a must * Be a fast learner! This team moves quickly, and ad platforms constantly update with new features we take advantage of * You have a passion for educational technology, and want to help us bring personalized learning to every student around the world