Marketing Programs Manager

IXL Learning

(San Mateo, California)
Full Time
Job Posting Details
About IXL Learning
IXL Learning is an educational technology company that delivers an immersive learning experience — for all students, in all grades, in math, English language arts, science, and social studies. With one in 10 students already using IXL in the U.S., and over 20 billion questions asked and answered around the world, IXL is helping schools successfully use technology to improve teaching and learning.
Summary
As a Marketing Programs Manager, you will partner with the marketing and sales teams to develop programs with a wide range of objectives, including lead generation, brand awareness, and customer advocacy. You will tell the IXL story through thoughtful, custom content aimed at key district and school stakeholders. The ideal candidate is creative, motivated, organized, and passionate about education.
Responsibilities
* Collaborate with the sales team to understand educator needs and key sales objectives by territory, and propose regional marketing programs that are timely, targeted, and compelling * Drive the creation of marketing programs content, from defining goals, to writing copy, to working cross-functionally on design and execution * Work with marketing and sales departments to provide ongoing learning opportunities for IXL teams, particularly around new product launches * Lead customer advocacy activities in the field, including identifying power users and partnering with them to share the IXL story
Ideal Candidate
* BA/BS degree * 5+ years experience in marketing at an educational technology or publishing company * Written communication: You are an exceptional writer with the ability to articulate the value propositions of IXL to different audiences * Interpersonal skills: You have excellent interpersonal skills and ability to work effectively with people at all levels * You like to get things done, and get them done efficiently: You must be a self-starter, detail-oriented, deadline-oriented, organized, resourceful, and have the ability to coordinate projects from start to finish

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