Email Marketing Manager

IXL Learning is an educational technology company that delivers an immersive learning experience — for all students, in all grades, in math, English language arts, science, and social studies. With one in 10 students already using IXL in the U.S., and over 20 billion questions asked and answered around the world, IXL is helping schools successfully use technology to improve teaching and learning.

The Email Marketing Manager is going to be an integral part of the IXL marketing team, responsible for all-things-email, including selecting an email software provider and managing that relationship, launching new email programs and optimizing existing ones! This position will report to the VP of Marketing and will play an integral role in setting the infrastructure, as well as driving results for customer engagement across the IXL products.

- Drive the process of selecting a new ESP vendor Manage both strategy and execution of all engagement, upsell, and retention email marketing, including drafting, editing, proofreading and launching targeted email programs - Oversee the look and feel of all emails at IXL with a specific focus on auditing and making improvements to existing transactional and marketing email programs - Coordinate, test, broadcast and deploy all email campaigns and mobile communications - Act as a liaison to internal stakeholders regarding email marketing campaigns - Provide QA and perform a final test before deployment on all emails for web browser and email client compatibility, as well as ensure all links, images, subject lines and list segments are correct - Track and provide detailed analysis of email marketing campaigns using email reports and Google Analytics

- BA/BS degree - You love email: You have 4-5 years of email marketing experience, preferably at a company that has both B2C and B2B offering; The term CAN-SPAM is something you have heard of and can describe to someone - You understand ESPs: You have experience with email software providers, especially with experience selecting and setting up a provider - You multitask: You have a desire to succeed in a fast-paced environment and a willingness to pitch in on special projects as necessary - and you have excellent project management skills - You care about quality control – You pay attention to the details that make the difference between pretty good and remarkable - Email design matters to you: You have some basic knowledge of HTML and CSS, and you also have some basic design skills with Photoshop and Illustrator - You are organized: You display follow-through while being highly organized and efficient with time management skills - You are able to work with team cross-functionally and manage outside vendors - You have a can-do attitude and want to build something great: You’re excited about an opportunity where you can roll up your sleeves and build out the email team - People describe you as dependable and driven - You have a sense of humor and a passion for educational technology - You are excited to have an unique opportunity to grow within a department and company