Marketing Coordinator

Email Marketing:

• Ensure all content for email marketing initiatives are in-line with overall strategy and marketing direction
• Assist in write copy for email content
• Assist with monthly reports and keep on top of ways to improve email open rates, conversions and increasing database
• Assemble all creative briefs for emails after copy completion and image selection
• Pull exports and clean-up data as needed
• Pull month exports from third party sources, Open Table, Event Bright
• Review all emails on all devices (mobile, Gmail app, etc) to ensure that there are no display issues
• Review competitors on a regular basis and create a monthly report on interesting initiatives
• Partner with other divisions, to look for Synergy opportunities

Social Media:

• Ensure that all social media channels are staying on strategy--meaning: content of posts are engaging and relevant, responses to guests are timely and posts are frequent.
• Have weekly calls with properties social media teams to discuss new ideas and opportunities to grow the fans
• Manage all social media ads including Promoting Pages and Boosting Posts
• Responsible for monthly reporting
• Review competitors on a regular basis and create a monthly report on interesting initiatives

• Minimum of 2-years experience with demonstrated success in email and social media community management
• Bachelors degree in related field
• Must be flexible, with the ability to multi-task and frequently adjust to changing priorities and timeliness in a fast-paced working environment
• Self-starter, constantly thinking proactively and identifying new opportunities
• Project management and organizational skills
• Excellent communication skills, both verbal and written. Must be able to write with a given audience in mind, keeping communication clear and concise