Marketing Coordinator
Irvine Company
(Irvine, California)Email Marketing:
- Ensure all content for email marketing initiatives are in-line with overall strategy and marketing direction
- Assist in write copy for email content
- Assist with monthly reports and keep on top of ways to improve email open rates, conversions and increasing database
- Assemble all creative briefs for emails after copy completion and image selection
- Pull exports and clean-up data as needed
- Pull month exports from third party sources, Open Table, Event Bright
- Review all emails on all devices (mobile, Gmail app, etc) to ensure that there are no display issues
- Review competitors on a regular basis and create a monthly report on interesting initiatives
- Partner with other divisions, to look for Synergy opportunities
Social Media:
- Ensure that all social media channels are staying on strategy--meaning: content of posts are engaging and relevant, responses to guests are timely and posts are frequent.
- Have weekly calls with properties social media teams to discuss new ideas and opportunities to grow the fans
- Manage all social media ads including Promoting Pages and Boosting Posts
- Responsible for monthly reporting
- Review competitors on a regular basis and create a monthly report on interesting initiatives
- Minimum of 2-years experience with demonstrated success in email and social media community management
- Bachelors degree in related field
- Must be flexible, with the ability to multi-task and frequently adjust to changing priorities and timeliness in a fast-paced working environment
- Self-starter, constantly thinking proactively and identifying new opportunities
- Project management and organizational skills
- Excellent communication skills, both verbal and written. Must be able to write with a given audience in mind, keeping communication clear and concise
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