Digital Marketing Manager

ILSC is a global, educational community that delivers dynamic and inspirational English and French language training programs, and is comprised of a vibrant, friendly, respectful, multicultural student body + teaching faculty.http://www.ilsc.com

This position reports to and takes directions from the VP - Sales and Marketing, and operates in a dynamic and exciting environment, directly managing a team of digital marketers and working closely with the Communications Design team and the Web Development team to serve the company’s evolving digital marketing needs. The position is based in the marketing HQ office in Vancouver.

This position is responsible for:

Digital Strategy

• Setting digital strategy to enhance ILSC’s brand, and to expand ILSC’s presence and client engagement on digital platforms including but not limited to websites, Facebook, Twitter, YouTube, Blog & LinkedIn
• Continually integrating digital and traditional marketing campaigns, including setting campaign objectives and specific ways to measure success
• Planning and executing market specific digital initiatives in collaboration with the team, and outlining approaches to reach new markets via online initiatives

Digital Project Management

• Establishing/enhancing web objectives in consultation with company stakeholders
• Planning and overseeing digital projects, which includes defining project scopes, managing project life-cycle deliverables and resource availability, monitoring project progress, tracking action items, conducting design and implementation reviews, and evaluating overall project success.

Digital Education and Consultation

Overall, the successful candidate acts as the champion for digital marketing in the organization and a partner to any part of the organization looking to learn or leverage digital marketing strategies and tactics.

HR Management of digital marketers

Ad hoc duties

Essential Skills and Attributes:

• Strong knowledge and experience in digital marketing, specifically, social media marketing, SEO, landing page optimization, A/B testing, online competitor research and areas of web development such as usability testing
• Ability to set clear goals and create roadmaps to achieve them
• Demonstrated ability to handle a demanding workload, manage multiple tasks and meet deadlines
• Highly energetic, self-motivated, self-aware, innovative and a team player
• Experience motivating and managing people
• Familiarity with the Education industry
• Ability to work with people from diverse backgrounds