Interactive Marketing Specialist

IGT’s integrated portfolio of technology, products, and services, including its best-in-class content, is shaping the future of the gaming industry by delivering the innovation that players want. IGT is the world's leading end-to-end gaming company. It is listed on the New York Stock Exchange under the trading symbol "IGT."

IGT is looking for an energetic and highly motivated Interactive Marketing Specialist to support our Georgia iLottery program. The specialist will have a primary focus in the planning, strategy, execution, maintenance and optimization of current and future marketing campaigns in support of customer goals. This position requires a high degree of collaboration with various internal groups. Innovative thinking and problem solving along with an open and collaborative communication style are critical. Familiarity with the following is preferred: email marketing, search engine marketing, social media, pay-per-click campaign management, Google Analytics, marketing systems including marketing automation platform or email marketing system and Customer Relationship Management platforms.

* Drive and execute online marketing for website, mobile, tablet, email, and social programs. * Create and manage marketing campaigns. * Manage online projects requests to meet or exceed expectations and deliver quality work on time. * Support the maintenance of data quality and segmentation depending on target audience. * Expand knowledge of basic online marketing tools, trends, and best practices regularly. * Monitor iLottery programs with Interactive Senior Manager, to recommend changes and improvements for increased sales. * Maintain strong relationships with internal teams, key vendors, and customers.

* Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail * Proven written and verbal communication skills, as well as exceptional organizational skills * Excellent communication and presentation skills with an ability to summarize information or share details based on assessment of situation * Proficiency in Microsoft Office Suite * Ability to effectively communicate to all levels of management * Curious learner * Ability to pick-up and apply knowledge to daily responsibilities quickly * Project management skills * Deadline oriented * Strong interpersonal skills **Education and Experience:** * BA/BS degree in marketing/business * 5+ years of experience in a corporate marketing department * 2+ years of online marketing support experience