Digital Marketing Manager

HZDG

(Rockville, Maryland)

Full Time

Job Posting Details

About HZDG

HZDG is an independent, fully integrated creative agency specializing in branding, advertising, and digital. For nearly three decades, the firm has delivered high-impact solutions integrated within all brand touchpoints.

Summary

Hirshorn Zuckerman Design Group, Inc. (HZ) is an independent, branding and design company specializing in high-impact, integrated marketing solutions. We are looking for a Digital Marketing Manager to join our team. This individual will work across a number of different projects supporting and implementing the social/digital campaign strategies.

Responsibilities

Develop social media marketing solutions
Participate in new business development
Develop case studies for internal and new business use
Educate clients and staff on social media
Refine social media processes for corporate and client initiatives
Serve as an evangelist to support and advise traditional account staff in supporting digital program elements.

Ideal Candidate

* 2-4 years social media experience - experience in executing a social strategy - increase fan growth, engagement, and drives conversion 
* Must be able to take a strategy and recommend best tactics to achieve the clients goal
* Understanding of strategy fundamentals
* Experience in maintenance and growth of social media presence across array of networks & technologies
* Strong project management and organizational skills
* Knowledge and understanding of social media platforms & tools (beyond just Facebook and Twitter) and how it benefits brands both large and small; understand how to apply them in a manner that is fitting to HZDG's clients
* Understanding of and passion for all marketing (brand, traditional, new media, email, guerrilla and ‘word of mouth) 
* Strong knowledge of social media analysis tools - Understands the ROI of social media and can articulate that to the client(s)
* Passion for community building and engagement
* Knowledgeable of best in class brand presence in the social sphere is a must
* Background in brand marketing, digital marketing, communications, word of mouth marketing
* Additionally, the ideal candidate should possess strong digital project management skills (scope, budget, timelines, wireframes), as well as experience in client facing strategic role
* Strong understanding of web, social, mobile and emerging technologies
* Must have a strong social media voice, a desire to be part of a growing team, and thrive in a fast-paced environment
* Experience working across a variety of online properties, implementing both earned and paid campaigns, and the ability to deliver high quality, cutting edge services to clients is essential

2-4 years social media experience - experience in executing a social strategy - increase fan growth, engagement, and drives conversion
Must be able to take a strategy and recommend best tactics to achieve the clients goal
Understanding of strategy fundamentals
Experience in maintenance and growth of social media presence across array of networks & technologies
Strong project management and organizational skills
Knowledge and understanding of social media platforms & tools (beyond just Facebook and Twitter) and how it benefits brands both large and small; understand how to apply them in a manner that is fitting to HZDG's clients
Understanding of and passion for all marketing (brand, traditional, new media, email, guerrilla and ‘word of mouth)
Strong knowledge of social media analysis tools - Understands the ROI of social media and can articulate that to the client(s)
Passion for community building and engagement
Knowledgeable of best in class brand presence in the social sphere is a must
Background in brand marketing, digital marketing, communications, word of mouth marketing
Additionally, the ideal candidate should possess strong digital project management skills (scope, budget, timelines, wireframes), as well as experience in client facing strategic role
Strong understanding of web, social, mobile and emerging technologies
Must have a strong social media voice, a desire to be part of a growing team, and thrive in a fast-paced environment
Experience working across a variety of online properties, implementing both earned and paid campaigns, and the ability to deliver high quality, cutting edge services to clients is essential