Marketing Manager

HP

(Boise, Idaho)
Full Time Travel Required
Job Posting Details
About HP
Our vision is to create technology that makes life better for everyone, everywhere — every person, every organization, and every community around the globe. This motivates us — inspires us — to do what we do.
Summary
Drive the definition of new products and solutions through R&D, Printer Marketing and Solutions teams. Deliver detailed product roadmaps that are aligned across Supplies and Printer GBUs
Responsibilities
* Based on a strong knowledge of trends in the industry, customer needs and competitive landscape, provide input on the product direction and key strategies * Analyze competitors' offerings and positioning to insure a strong HP portfolio that is competitive in the market * Apply pricing strategy, conduct pricing analysis and set target pricing for products * Understand differentiated market needs across transactional vs contractual, and propose appropriate portfolio and pricing across those segments * Will work closely with Regional Category Management, R&D, Printer Product Marketing, Operations, Finance, Marketing/PR teams * Seen by Regions and sales Teams as an expert in the products/services/solutions * Own strategy, reporting and analysis, coordination of various supplies reordering solutions. Work with solutions development teams and across organizational groups to insure an aligned offering and market positioning * Lead special projects / strategies on an as-needed basis
Ideal Candidate
* Bachelor degree in Marketing/Finance/Business/Technical * 5 years professional experience in product marketing/management * MBA preferred
Compensation and Working Conditions

Working Conditions

Travel - Yes, 25 % of the Time

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