Senior SEM Manager

Launched in 2011, HotelTonight offers the world’s best mobile apps for booking hotels. We make it remarkably easy to book great hotels at amazing last-minute rates on your mobile device, for tonight, tomorrow and next week. When hotels have unsold rooms, they load them onto the app, which means incredible deals. We screen every hotel featured, and only work with ones you'll love.

* Drive the expansion and optimization of our fast-growing SEM channel. Manage large budgets across multiple countries, growing revenue and maximizing ROI * Build and execute massive keyword expansions to drive accelerated program growth. Conduct detail-oriented work, organizing our account to avoid keyword overlap and ensuring ad groups are tightly themed. * Iterate A/B and multivariate tests * Report weekly results and communicate to the greater organization * Craft and execute SEM retargeting/engagement strategies * Manage multiple vendor/external relationships (Google, Yahoo, Bing) * Keep up with industry trends and apply learnings/best practices to our account. Stay abreast of all Adwords betas and test in our account if they fit our growth plans * Work cross-functionally with Product, BI and Analytics teams to improve processes and enhance sophistication of our SEM program * Drive technical and analytic roadmap, and prioritize to enhance immediate growth

* 2-4 years dedicated management of Paid Search marketing campaigns * Comfortable in managing a complex account of tens of thousands of keywords. Enterprise level bid-management tool (Kenshoo, Marin) experience a big plus * Stellar analytical skills. Knowledge of advanced SEM campaign setup/KPIs (Quality score, Match Types, Enhanced Campaigns) and an understanding of the nuances of measuring mobile marketing (LTV, Cohorts, Device Targeting, Deep Linking) * Expert in Excel. Proficiency with SQL a plus * Agile, all-hands-on-deck attitude and ability to work on other areas of online marketing (Display, Social, User Acquisition) a plus. SEO experience a big plus * A passion for all things travel!