Mobile SEM Analyst

Launched in 2011, HotelTonight offers the world’s best mobile apps for booking hotels. We make it remarkably easy to book great hotels at amazing last-minute rates on your mobile device, for tonight, tomorrow and next week. When hotels have unsold rooms, they load them onto the app, which means incredible deals. We screen every hotel featured, and only work with ones you'll love.

As the Mobile SEM Analyst, you'll work on the most important marketing channel at HotelTonight. Your competition is industry giants such as Expedia, Priceline and Booking.com, meaning you have to be innovative, analytical and scrappy. You will master user acquisition and have a direct impact on growing HotelTonight’s top and bottom line.

* Drive new booker growth from search engine marketing channels and increase ROI while increasing month-over-month spend * Identify and mine new keywords at scale (50K+ keywords) to expand current campaigns and apply user-centric strategies to customer search behavior and travel trends * Work with cross-functional teams (Local Ops, Finance, Analytics, Product) and external vendors to maximize program efficiency and capture key events * Design, test and iterate ad copy and deploy A/B tests to validate results * Find new areas of opportunity in our international SEM accounts

* 1-3 years dedicated management of Mobile Paid Search marketing campaigns * Comfortable in managing a complex account of tens of thousands of keywords and employing manual CPC bidding * Stellar analytical skills. Knowledge of advanced SEM campaign setup/KPIs (Quality score, Match Types, Enhanced Campaigns) and an understanding of the nuances of measuring mobile marketing (LTV, Cohorts, Device Targeting, Deep Linking) * Agile, all-hands-on-deck attitude and ability to work on other areas of online marketing (Display, Social, User Acquisition) a plus * SEO experience a big plus * A passion for all things Travel!