Global Public Relations Manager

HomeAway

(Austin, Texas)
Full Time
Job Posting Details
About HomeAway
HomeAway, an Expedia brand, is the world's leader in vacation rentals with sites representing more than 1 million online bookable vacation rental listings. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations.
Summary
World leader in vacation rentals, HomeAway, is seeking an experienced and self-motivated PR professional to join the Global PR team to manage and execute overarching public relations and brand awareness campaigns. As the Global Public Relations Manager, you will work closely with the Global V.P. of PR and the overall global marketing team to come up with the overall consumer PR strategy, ensure consistency in messaging and campaigns across all countries, support global teams, and develop and drive programs that raise overall brand awareness and prompt travelers to choose HomeAway. There will also be a focus on working closely on Corporate Communications to secure business press to also aid in brand awareness and positioning. This role requires exceptional project management, ability to work across various teams and a true knowledge of how newsrooms work globally. Experience in developing and executing successful PR campaigns and managing internal teams and agencies is key. Also a keen an understanding of consumer needs and insights is a must.
Responsibilities
* Help set PR strategy for the year and develop new and exciting consumer-focused PR plans to meet business goals * Focus on highly impactful “big bang” campaigns to help elevate brand awareness globally * Develop and project manage integrated plans and foundational brand messaging to ensure communications consistency across all countries * Work with teams PR agencies in the U.S. and in Europe to solidify campaigns in each major market * Identify trends and news opportunities for pitches that can be tailored by market; create ideas for turnkey events for press coverage and toolkits that can be easily executed in multiple countries * Manage key reporter and editor relationships across consumer and business media * Provide turn-on-a-dime support to all internal PR teams and agencies and provide the best information/resources to ensure HomeAway is a trusted media source for trend and round up stories * Own PR strategy for corporate announcements, trade/travel awards and workplace accolades; identify and train spokespeople to tell the HomeAway business story * Oversee a small team that supports global support goals and is responsible for tools, training, tracking and news analysis, reporting, research, etc. to maximize efficiencies and share coverage/information with all teams
Ideal Candidate
* 10 years of PR project management experience as well as consumer and lifestyle segment media relations experience including women’s/travel/lifestyle * Ability to work independently with minimal guidance in a fast-paced environment and experience collaborating with other teams and key partners to accomplish stated goals * Inquisitive nature, creative and nimble and a strategic thinker who is a driver and can develop big picture campaigns, multiple story ideas that can be implemented in multiple markets/countries * Proven track record securing earned media coverage across all a variety of top-tier consumer media, especially broadcast * Master of coming up with concepts and events that prompt positive media coverage and brand buzz * Demonstrated ability of managing teams, agencies and multiple projects at the same time while balancing priorities and implementing PR plans that drive measurable business results * Exceptional written and verbal communication skills; spokesperson expertise * Working with a consumer/lifestyle brand globally a plus * Bachelor's degree in journalism, public relations or communications
Compensation and Working Conditions
Benefits Benefits included

Questions

Answered by on
This question has not been answered
Answered by on

There are no answered questions, sign up or login to ask a question

Want to see jobs that are matched to you?

DreamHire recommends you jobs that fit your
skills, experiences, career goals, and more.