Marketing Data Analyst

HomeAdvisor

(Lakewood, Colorado)
Full Time
Job Posting Details
About HomeAdvisor
HomeAdvisor is the nation's largest digital home services marketplace matching homeowners and pre-screened service professionals. We are one of the biggest internet success stories in Colorado, growing from our startup days to nearly half of a billion dollars in annual revenue - yet we're nimble enough to stay ahead in the fast-changing internet ecosystem. All of this makes HomeAdvisor a great place to work.
Summary
With more than 10 million homeowner service requests annually, HomeAdvisor operates in a dynamic internet landscape with rapidly changing customer preferences and behaviors. With so many moving pieces, our business can be quite challenging and complex. Opportunities and decisions often impact numerous factors and multiple business units. This makes the Marketing Data Analyst role critical.
Responsibilities
We work closely with the executive and marketing teams to develop, execute, monitor, and refine key initiatives. In this position, you'll step into a strategic role that will support both our B2C and B2B marketing teams, focusing on understanding inter-channel synergies, applying predictive analytics for campaign optimization, and surfacing customer insights. On a daily basis you’ll be working with large and diverse data sets, where you will be tasked with understanding and communicating how marketing activities impact financial performance.
Ideal Candidate
* Tools for the trade * 1+ years of professional experience in a data/business analysis role * Superior analytical, problem-structuring, and problem-solving skills * Experience synthesizing information from numerous sources, working with incomplete data, and presenting concise analyses * Excellent verbal and written communication skills * Excellent presentation skills * Ability to manage multiple projects simultaneously **Bonus Points Awarded For…** * Background in mathematics, statistics, or related fields * Hands-on experience performing clustering, segmentation, and scoring * Demonstrable experience with SQL, R, Python * Tableau and/or BI experience

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