Director of Sales

Hersha means happy when translated from an ancient language rooted in sanskrit and, not coincidentally, is the name of co-founder Hersha Shah, who is also the wife of co-founder Hasu P. Shah.

Develop and execute strategic sales plans through direct sales, marketing, e-commerce channels, public relations and community partnerships.

* Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values. * Use internal and external resources and data to develop strategic plans to incorporate all business segments. * Understand sales and business processes, support corporate and hotel goals and contribute to enhancement of customer value. * Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel. * Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan. * Achieve annual hotel revenue goals as agreed upon and established in the annual budget. * Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue. * Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements. * Articulate and leverage the benefits of the hotel to close sales opportunities. * Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment. * Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development. * Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood. * Travel locally to conduct outside calls, promote the hotel and review competition. * Follow sustainability guidelines and practices related to HHM’s EarthView program. * Perform other duties as requested by management.

* Position Requirements * Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus. * Previous sales experience in a comparable hotel size and scope required with operations experience preferred. * Public relations and community marketing experience required. * Proficient in use of Excel, Word, Delphi and access database tools. * Work Environment and Context * Work schedule varies and may include occasionally working on holidays, weekends. * Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard. * Moderate travel between hotel and client’s locations required.