Senior Mobile Marketing Manager

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses.

The Senior Mobile Marketing Manager is responsible for building push notification campaigns, developing strategies to grow push notification revenue, improving customer experience & working cross functionally to build new app and internal tool features. This role is an integral part of the Global Push Marketing team, which is one of the fastest growing channels within Groupon.

* Build, target and schedule push notifications for iOS and Android * Create calendar of scheduled notifications * Daily reporting on campaign performance * A/B testing * Work closely with merchandising and other teams to create app-exclusive offers * Take on small or large projects related to notifications * Fiercely protect the customer experience * Make great decisions about phrasing and language that we use in notifications * Create targeting, blocking and holdout groups * Report on campaign metrics, testing and trends * Relentlessly optimize campaigns

* 5+ years in data-driven marketing, CRM experience preferred * Bachelor degree in Marketing; Master degree in Marketing or MBA is a plus * Strategic program development and big picture thinking in consumer e-commerce merchandising * Familiarity with key marketing metrics and experience working with analysts to build reports and dashboards * Knowledge of campaign testing strategies used in direct channels (email, mobile notifications, social) * Strong analytical skills (Knowledge of SQL is a plus) * Ability to work independently and make decisions that put customers first * Strong written and oral communication skills