Global Marketing Manager

Glaxo Smith Kline

(Morris Plains, New Jersey)
Full Time
Job Posting Details
About Glaxo Smith Kline
We are a science-led global healthcare company on a mission to help people to do more, feel better and live longer.
Summary
The vision for our business is to become the # 1 Fast Moving Consumer Healthcare company, driven by science. The global marketing teams operate withina Category structure, which creates exciting marketing roles with broad Category and Brand ownership. These roles are responsible for executing global marketing initiatives to drive business growth, including innovation, consumer connections, path to purchase strategies, insight development & deployment, brand positioning, pricing strategy, P&L management, global expansion strategy, retail facing category vision and strategy and transferring of best practice. We currently have a Global Marketing Manager position available supporting our Lamisil brand in the global anti-fungals Category, which is part of the GSK Global Skin Health Category. Reporting to the Global Marketing Director, this role will operate at brand level to realise vision, activate strategies and create toolkits to inspire all markets around the globe to get behind the Lamisil opportunity You need to have consumer, shopper and expert at the heart to guide: - Strong creative ideas in the development of consumer, shopper and expert connections. - Ensuring that there is an integrated consumer, shopper and expert mix that works across the path to purchase. - NPD strategy and pipeline
Responsibilities
- Delivery of compelling global consumer, expert and shopper connections - Delivery of a robust pipeline, both short-term and long-term innovation strategy and innovation projects - Responsibility for brand stewardship and developing brand equity building initiatives and tracking - Leading within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas - Strong ownership of brand P&L through setting commitments during annual planning cycles to deliver initiatives and A&P levels to drive the sales line.
Ideal Candidate
**Basic qualifications:** - Bachelor's Degree - Significant experience in marketing/sales at the manager/supervisor level - World class brand, category and portfolio management experience including : - Track record of contributions to the strategic planning process, ideally at both a category and brand level, - Significant proven track record of driving brand growth, ideally at a global level, - Demonstrated ability to identify and deploy powerful insights that drive growth, - Proven delivery of flawless global launches, - Delivered successful consumer connections, ideally at a global level, - Demonstrated ability to create and implement consistent brand assets across markets and through all consumer touch points - Demonstrated the ability to harness the shopper-consumer-expert relationship - Proven P&L/budget management, budget responsibility, pricing and COG’s strategy development. - Demonstrated ability to lead complex projects with successful outcome. - Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas - Knowledge of the category’s key markets - Experience in leading business growth in complex regulatory environments - Science based marketing experience - Experience in OTC or related categories **Preferred qualifications:** - MBA - Experience in emerging consumer class markets or other emerging economies will be highly preferred

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