Senior Product Marketing Manager

Genesys

(Daly City, California)
Full Time Travel Required
Job Posting Details
About Genesys
Genesys® powers more than 25 billion of the world’s best customer experiences each year. We put the customer at the center of everything we do and passionately believe that great customer engagement drives great business outcomes. More than 10,000 companies in more than 100 countries trust the industry’s #1 customer experience platform to orchestrate omnichannel customer journeys that eliminate silos and build lasting relationships.
Summary
Genesys is hiring a Product Marketing Manager who thrives on taking the complex and making it meaningful, visceral, understandable, and personal. We believe we have an important story to tell about the transformative guidance we bring to customer engagement, employee engagement, and digital transformation. It is a story of change: Our customers are changing because their customers are changing. You are someone who is passionate about customer engagement and digital transformation, and you bring world-class talent as a marketer, a communications professional, a storyteller and a thinker. You are energized by the idea of digging in deep to understand what Genesys has to offer, and you have the skills and relationships to bring the latest thinking, tools, ideas and action to sharing our unique story with the world.
Responsibilities
* Own and drive strategic marketing initiatives * Act as primary storyteller and evangelist for the solutions we cover * Develop solutions positioning and messaging that differentiates us in the market * Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products. * Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan * Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them. * Creation of original thought leadership content that successfully elevates the Genesys brand, highlighting industry trends, innovative tech, best-practices, and CX stories that establish trust and authority in our brand. * Contribute to creation of Customer Success stories.
Ideal Candidate
* 5+ years of software/cloud product marketing experience with at least 3 years experience in a sales support role * Bachelor’s in business, communications or marketing * Very strong written communication skills as well as strong verbal presentation skills * Willing to travel 25% * Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.

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