Competitive Intelligence Intern

Genesys

(Daly City, California)
Full Time Internship
Job Posting Details
About Genesys
Genesys® powers more than 25 billion of the world’s best customer experiences each year. We put the customer at the center of everything we do and passionately believe that great customer engagement drives great business outcomes. More than 10,000 companies in more than 100 countries trust the industry’s #1 customer experience platform to orchestrate omnichannel customer journeys that eliminate silos and build lasting relationships.
Summary
Genesys is looking for a highly-analytical and energetic individual who can assist the competitive intelligence group in developing competitive insights and content that will help the broader Genesys team better position the company and its products in the market place. This role will work closely with sales, product management, and the rest of the marketing team to develop competitive insights and content. This work will include research around the market for specific solutions, pulling and reviewing industry analyst reports, use cases and industries, and writing content for internal web pages – all with the ultimate goal of driving awareness and interest for Genesys products and educating and enabling the Genesys sales force to be more effective when competing for new deals.
Responsibilities
This role will support the competitive intelligence team in one or more of the following activities: * Assist with ad hoc competitive intelligence questions as well as on-going, planned research using a range of research techniques, including primary and secondary research * Work with internal stakeholders to understand competitive research needs and execute on delivering competitive research content * Consult with internal and external subject matter experts and analyze and interpret industry and customer intelligence from multiple databases and industry sources * Keep abreast of activity of select competitors: track key actions via various public and other resources * Create competitive battle cards for specific competitors and markets * Edit internal videos to train the sales team on how to best compete with specific competitors * Analyze overall market dynamics including the creation of market sizing models
Ideal Candidate
* A current full-time student who is within one semester of earning an undergraduate degree in Marketing, Economics, or Computer Science or a current full-time graduate student, MBA preferred * Prior experience with primary research, including survey design and interviewing * Flexible with the ability to multi-task and strong organizational skills * Works well within teams or as an individual to get the job done * Solid computer and analytical skills * High attention to detail * Strong writing and communication skills * Excellent time management and planning skills

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