Global Brand Marketing Intern

GE (NYSE: GE) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store,"? through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors.

The Global Brand Marketing team is responsible for all GE brand creative, media strategy and execution. In this role, candidate will work directly with the head of Social Media Marketing and help provide innovative thinking on how to disrupt (for the better!) GE’s current communications channels to drive better engagement and interaction.

This is a strong communicator, with the imagination of marketer, who has interest in identifying, flexing and adapting digital tools to capture and engage an audience. This includes identifying the right social, mobile, and other emerging startup technologies for engagement. The successful candidate will also be responsible for running internal communications rhythms with key cross-functional and business stakeholders as well as assisting with budget management.

• Managing communication rhythm with related GE divisions and partner agencies
• Supporting campaign execution
• Proactively identifying and evaluating media trends and emerging tech opportunities
• Communicating daily and weekly analytics highlights/program changes with stakeholders
• Support on GE’s social strategy and account maintenance

• Currently pursuing a bachelor's degree
• Demonstrated ability to understand and synthesize information related media and creative execution
• Ability to Proficiency with Microsoft Office Suite including: Word, Excel, PowerPoint, and Outlook

Desired Characteristics:

• Interest in marketing, media, and social landscape, new platforms and publishers
• Natural curiosity about relevant media landscape, with specific focus on live media
• Ability to manage and communicate priorities among multiple business stakeholders and agencies
• A self-starter able to multi-task while maintaining attention to detail