Vice President

Gartner Incorporated

(Stamford, Connecticut)
Full Time
Job Posting Details
About Gartner Incorporated
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day.
- Manages all aspects of marketing database strategy; performing data hygiene and validation; targeted data acquisition and appending of records as required for optimal response and conversion across all marketing programs. - Effectively utilizes the marketing database to identify business opportunities which produce measured growth. - Collaborates with marketing and sales operations to ensure prompt and effective delivery of qualified leads and opportunities to Gartner EAS and Sales. - Responsibility for execution of customer segmentation and persona definition essential for campaign strategy and execution, to support achievement of business unit client acquisition and retention goals. - Ensures list quality, quantity and timeliness through the utilization of sophisticated targeting/list generation/re-engagement methodologies, ensuring continuous process and data improvements. - Responsible for the development, implementation and enhancements of the database marketing platform by partnering with internal teams and selected best-in-class vendors - Directs and develops team in continuous evaluation and adoption of innovative database marketing tools and digital marketing techniques. Creates an environment that supports and demands comprehensive testing and data-driven decision making. - Ensures compliance with data protection and privacy laws.
Ideal Candidate
- BA in Marketing, Quantitative discipline or equivalent, MBA preferred - 10+ years in a marketing leadership role, 5+ years of database marketing (CRM and marketing technology/digital marketing) including targeting, segmentation and testing - Strong understanding of relational databases Advanced understanding of database and digital marketing principles and best practices - Ability to communicate and articulate complex strategies to senior management and peers - Highly developed analytical skill, ability to solve complex business problems - Leadership and people management skills
Compensation and Working Conditions

Working Conditions

Database Marketing


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