Vice President

Gartner Incorporated

(Stamford, Connecticut)

Full Time

Job Posting Details

About Gartner Incorporated

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day.

Responsibilities

- Manages all aspects of marketing database strategy; performing data hygiene and validation; targeted data acquisition and appending of records as required for optimal response and conversion across all marketing programs.

- Effectively utilizes the marketing database to identify business opportunities which produce measured growth.

- Collaborates with marketing and sales operations to ensure prompt and effective delivery of qualified leads and opportunities to Gartner EAS and Sales.

- Responsibility for execution of customer segmentation and persona definition essential for campaign strategy and execution, to support achievement of business unit client acquisition and retention goals.

- Ensures list quality, quantity and timeliness  through the utilization of sophisticated  targeting/list generation/re-engagement methodologies, ensuring continuous process and data improvements.

- Responsible for the development, implementation and enhancements of the database marketing platform by partnering with internal teams and selected best-in-class vendors

- Directs and develops team in continuous evaluation and adoption of innovative database marketing tools and digital marketing techniques. Creates an environment that supports and demands comprehensive testing and data-driven decision making.

- Ensures compliance with data protection and privacy laws.

Manages all aspects of marketing database strategy; performing data hygiene and validation; targeted data acquisition and appending of records as required for optimal response and conversion across all marketing programs.
Effectively utilizes the marketing database to identify business opportunities which produce measured growth.
Collaborates with marketing and sales operations to ensure prompt and effective delivery of qualified leads and opportunities to Gartner EAS and Sales.
Responsibility for execution of customer segmentation and persona definition essential for campaign strategy and execution, to support achievement of business unit client acquisition and retention goals.
Ensures list quality, quantity and timeliness through the utilization of sophisticated targeting/list generation/re-engagement methodologies, ensuring continuous process and data improvements.
Responsible for the development, implementation and enhancements of the database marketing platform by partnering with internal teams and selected best-in-class vendors
Directs and develops team in continuous evaluation and adoption of innovative database marketing tools and digital marketing techniques. Creates an environment that supports and demands comprehensive testing and data-driven decision making.
Ensures compliance with data protection and privacy laws.

Ideal Candidate

BA in Marketing, Quantitative discipline or equivalent, MBA preferred
10+ years in a marketing leadership role, 5+ years of database marketing (CRM and marketing technology/digital marketing) including targeting, segmentation and testing
Strong understanding of relational databases Advanced understanding of database and digital marketing principles and best practices
Ability to communicate and articulate complex strategies to senior management and peers
Highly developed analytical skill, ability to solve complex business problems
Leadership and people management skills