Regional Marketing and Sales Manager, Brand and Consumer Marketing

Gannett

(Neptune City, New Jersey)
Full Time Travel Required
Job Posting Details
About Gannett
Gannett is a leading media and marketing company with unparalleled local-to-national reach, successfully connecting consumers, communities and businesses. With the iconic USA TODAY, 109 strong local media organizations in 34 states and Guam, more than 150 local news brands online in the U.K., and ReachLocal, a digital marketing company, we provide rich content through hundreds of outstanding affiliated digital, mobile and print products.
Summary
Be a part of the USA TODAY Network as a Regional Subscription Marketing & Sales Manager and lead our Consumer Sales & Services team in Neptune, NJ. The Regional Subscription Marketing and Sales Manager will analyze market data, establish consumer marketing campaign strategies and tactics, and act as a change agent to ensure goals are met. and work closely with Publishers and other senior management to direct consumer marketing campaigns to drive subscription sales and retention at several tri-state area properties. The right candidate will have a background in developing and implementing sales strategies using traditional and nontraditional sales channels to achieve budgeted revenue goals. This role provides direction, leadership, and constructive problem solving while facilitating creative improvements for both local and remote staff members. From hiring to coaching and mentoring, this position assists in the career development of sales staff to manage performance and maximize individual potential of team members. Working with and effectively communicating with management, Publishers and local teams is a continuous and vital function of this position.
Responsibilities
* Lead a team of consumer direct marketing/sales managers in the creation and implementation of consumer marketing and sales campaigns to support the overarching local marketing campaign. * Collaborate with internal sales partners to create and implement localized sales and marketing programs in all circulation areas that support defined sales strategy. * Identify and develop efficiencies that maximize current resources through standardized approaches across markets. * Oversee and direct sales and retention initiatives across traditional and non-traditional platforms from creation to completion. * Communicate programs, results and accomplishments to the Group Consumer Sales Vice President, Consumer Service Sales team and local units, including Publishers, editors, and market development staff, enabling proactive implementations, collaboration and the establishment of best practices. * Guide and mentor sales team for career development purposes. * Will be based in Neptune, NJ and travel approximately 25% of the time, most frequently to Gannett properties in the tri-state area.
Ideal Candidate
* Bachelor's degree with specialization in marketing, communications, economics or business preferred. * Minimum of five years of sales and marketing communications; prefer digital and consumer market experience. * Strong financial reporting experience. * Proven track record in developing successful sales campaigns to ensure meeting budget sales goals. * Strong project management skills, analytical skills and problem solving skills a must. * Well-versed in knowledge of sales and marketing campaigns, methods, channels and analysis. * Excellent customer relationships with vendors, and internal/external customers. * Excellent organizational, verbal and written communication skills are required. * Must be able to work independently and handle multiple priorities in a fast paced environment. * Must have a valid driver’s license and proof of insurance; frequent travel required. * Circulation experience preferred, but not required.
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

This position offers aggressive pay plus bonus and a competitive benefits package, including 401(k).

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