Paid Advertising Analyst

G5

(Bend, Oregon)
Full Time
Job Posting Details
About G5
G5 is the leading provider of digital marketing effectiveness in the property management sector. In today’s increasingly mobile and social world, reaching and converting prospects is more complex than ever before. G5 simplifies the complexity of digital marketing with an innovative cloud-based platform that creates, measures, and optimizes the entire customer experience - from awareness to advocacy - for a fraction of the cost of traditional marketing approaches.
Summary
The Paid Advertising Analyst is responsible for creation, implementation, and management of digital paid advertising campaigns. A successful candidate will have the ability to confidently execute ongoing campaign optimizations and provide analysis & insights on the performance of each advertising channel. The Paid Advertising Analyst will be responsible for managing all campaigns to a specified monthly spend, and determining the best targeting and campaign controls to achieve optimal results. The Paid Advertising Analyst will participate in the delivery of performance reporting that ensures long-term client success, including interaction via phone and email, monthly or quarterly performance reviews, and in-person presentations. The Paid Advertising Analyst will work closely with their paid search team at G5 to execute strategy initiatives. A top candidate will have a proven track record of collaboration and the ability to provide actionable insights through data analysis.
Responsibilities
* Analyze and optimize paid advertising campaigns to achieve specific client goals. * Determine which paid channels yield the best returns and allocate client budget accordingly. Monitor/adjust campaign controls to achieve optimal client results. * Manage all advertising campaigns to a specified monthly spend. Manage running PPC balances to achieve near $0 balances on a monthly basis. Make recommendations to Paid Performance Managers when budget changes are warranted. * Have a comprehensive understanding of targeting and campaign structure best-practices within each search engine/paid channel (Google, Yahoo, Bing, Facebook, and others). * Review & monitor competitive landscape and client’s place within that landscape for each search engine / paid channel. Work with Paid Performance Managers to execute engaging offers and optimal placement. * Work with Paid Campaign Specialist to ensure campaigns are maintained to best practices including industry specific keywords and proprietary negative keyword lists. * Work with Paid Campaign Specialists to create and maintain compelling ad text to drive the most qualified traffic to clients’ websites. * Analyze campaign results against pre-defined KPI’s and continually refine components for optimal client results. * Review and reconcile monthly paid campaign data. Generate monthly and/or quarterly client reports and provide detailed analysis on performance and provide to Paid Performance Manager. * Work across the organization with key stakeholders to support client relationships. Analysts must be able to communicate effectively with Paid Performance Managers on account health, strategy, and recommendations, and communicate directly with clients in writing, in person, or on calls. * Achieve and maintain certain professional qualifications, including but not limited to ‘Google Adwords Professional” and “Google Analytics Individual Qualification.” * Train new Paid Analysts on specific duties. Oversee/mentor new team members during start-up phase and manage specific client results until the new Analysts are self-sufficient. * Exemplify G5 Core Values and Behaviors.
Ideal Candidate
* A Bachelor’s degree * Working knowledge of Google Analytics. * Advanced experience using Microsoft Excel. * A drive to stay up-to-date on cutting edge industry trends. * The ability to solve problems and identify opportunities through data analysis and critical thinking. * Excellent verbal and written communication skills. * Experience with Google AdWords, Yahoo Gemini, Bing, and/or Facebook Advertising.
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

G5 offers a competitive benefits and compensation plan.

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