Digital Advertising Specialist

G5 is the leading provider of digital marketing effectiveness in the property management sector. In today’s increasingly mobile and social world, reaching and converting prospects is more complex than ever before. G5 simplifies the complexity of digital marketing with an innovative cloud-based platform that creates, measures, and optimizes the entire customer experience - from awareness to advocacy - for a fraction of the cost of traditional marketing approaches.

G5 is hiring a Digital Advertising Specialist. The Digital Advertising Specialist is responsible for building targeted digital advertising campaigns for a large number of clients - ranging from SMBs to Major accounts. This position will work within our Digital Advertising team to collect onboarding information, build campaigns and creatives, coordinate internal management platforms, and transition builds to our team of Analysts for ongoing management, correctly communicating estimated launch dates and ensuring that service level agreements are met. The ideal candidate has general digital marketing acumen, a proven track record of collaboration, high attention to detail, and has an eye for compelling creative. This role requires the ability to operate on both a strategic and tactical level, as the team will regularly look to this person for ideas on process improvement, strategy updates, optimization recommendations, and A/B testing.

* Create all advertising campaigns for clients across multiple advertising networks / channels * Implement all best practices including campaign structure and targeting for all G5 accounts * Assist in onboarding clients to ensure successful advertising campaign implementation * Continuously optimize accounts to ensure they meet current best-practices as directed by Managers of Digital Advertising and Digital Advertising Analysts * Update campaign elements such as industry specific keywords and negative keyword lists, ad extensions, and images and copy * Implement compelling ad text to drive the most qualified traffic to clients' websites * Assist in the implementation of tracking requirements, including call tracking and UTM codes * Responsible for the implementation and management of ongoing A/B tests to develop new best-practices on an ongoing basis * Train new Digital Advertising Campaign Specialists on platform campaign set-up. Oversee/mentor new team members during start-up phase and manage specific client results until the new Campaign Specialists are self-sufficient. * Exemplify G5 Core Values and Behaviors

**The Digital Advertising Specialist will have:** * Strong computer skills, including Microsoft Excel and web based applications * The ability to work in a fast paced, team environment * Excellent time management skills * Ability to prioritize competing tasks and consistently meet deadlines * High attention to detail – spelling, grammar, numbers, costs * Strong references * Experience with Google AdWords, Bing, Yahoo Gemini or Facebook Advertising a plus * Strong analytical skills, the ability to learn quickly * Ability to consistently exercise discretion and independent judgement **Preferred Requirements:** * 4 year College Degree * experience with Google Adwords, Yahoo Gemini, Bing, and/or Facebook Advertising * Certified Google Adwords Professional * Microsoft Excel