Creative Director

With a passion to bring real Mediterranean ingredients to the American table, we specialize in jarred olives, peppers, pasta sauces, and so much more!

• Creative, consistent, and engaging content internally and externally on all Mezzetta platforms

• Create the Mezzetta voice/personality and vision architecture.

• Create consistent internal content to be shared within our culture to improve engagement (facejoy, jump initiatives, newsletter, etc.).

• Create consistent external content and programs with all consumer facing platforms (jump initiatives, CSR's, websites, labels, etc.).

• Modernize the Mezzetta design to be consistent on all platformsPackaging, Digital/Websites, Offices.

• Create inspirational recipes with engaging design and format

• Define 2 to 3 effective formats/design/programs.

• Create effective platforms to share (blogs, website, and social media).

• Push our new creative, recipe's and design for the brand out to the world using technology and P.R.

• Improve aided and unaided brand awareness.

• Improve household penetration and baseline velocities.

• Increase brand awareness and trial

• Improve baseline/frequency sales.

• Launch and support key innovations.

• Establish channel and field marketing strategies and begin implementation.

• 8+ years in a creative leadership role.

• A well rounded background with experience at digital agency environment is preferred.

• Recognized expertise in advertising, collateral, identity, interactive design.

• A strong working knowledge of the fundamentals-interaction design, user-centered experience design, brand development, digital marketing and the creative process-as well as new platforms and technologies for the digital channel (e.g. Flash, Flex, Ajax, etc.) and related mediums.