Digital Marketing Specialist

Found Animals works with the animal well-being community to find and bring to market the ideas that keep animals everywhere safe and happy.

Responsibilities - Design, build, deploy and optimize email CRM campaigns (preferably in Bronto) for Found Animals programs and projects on an ongoing basis - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Implement SEM campaigns (Google Grants/Adwords, Yahoo, Bing), update online directory listings (Google/Yahoo/Bing Local business listings, YP.com, etc.), and internet display advertising campaigns - Identify trends and insights, and optimize spend and performance based on the insights - Implement A/B tests to optimize conversion tests - Collaborate with internal teams to create landing pages and optimize user experience and customer engagement through digital media - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners when needed - Manage the testing process through our email service provider Bronto - Build and send email, manage email lists, segments and work flows - Responsible for being current on all direct marketing and email marketing best practices, CAN-SPAM compliance and applying that to direct marketing efforts - Other duties as assigned.

Qualifications - Bachelor's degree required in marketing or related field, MS a plus - 2-4 years of increasingly responsible work in digital marketing - Demonstrable experience managing SEM campaigns, implementing and optimizing email campaigns, retargeting, social media advertising marketing and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising direct digital campaigns that engage, inform and motivate - Experience in optimising landing pages and user funnels - Experience with A/B and multivariate experiments - Experience using email marketing platform required; Bronto or MailChimp, Exacttarget or another top platform. - Experience in salesforce and NetSuite a plus - Magento or Drupal or Stack experience a plus - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, Ema) - Working knowledge of PPC ad bid management tools (e.g., Kenshoo, Marin, etc.) - Experience in setting up and optimising Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement - Commitment to the mission and organizational values of Found Animals Foundation.