Digital Marketing Specialist

Found Animals works with the animal well-being community to find and bring to market the ideas that keep animals everywhere safe and happy.

Responsibilities

• Design, build, deploy and optimize email CRM campaigns (preferably in Bronto) for Found Animals programs and projects on an ongoing basis

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Implement SEM campaigns (Google Grants/Adwords, Yahoo, Bing), update online directory listings (Google/Yahoo/Bing Local business listings, YP.com, etc.), and internet display advertising campaigns

• Identify trends and insights, and optimize spend and performance based on the insights

• Implement A/B tests to optimize conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience and customer engagement through digital media

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners when needed

• Manage the testing process through our email service provider Bronto

• Build and send email, manage email lists, segments and work flows

• Responsible for being current on all direct marketing and email marketing best practices, CAN-SPAM compliance and applying that to direct marketing efforts

• Other duties as assigned.

Qualifications

• Bachelor's degree required in marketing or related field, MS a plus

• 2-4 years of increasingly responsible work in digital marketing

• Demonstrable experience managing SEM campaigns, implementing and optimizing email campaigns, retargeting, social media advertising marketing and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising direct digital campaigns that engage, inform and motivate

• Experience in optimising landing pages and user funnels

• Experience with A/B and multivariate experiments

• Experience using email marketing platform required; Bronto or MailChimp, Exacttarget or another top platform.

• Experience in salesforce and NetSuite a plus

• Magento or Drupal or Stack experience a plus

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, Ema)

• Working knowledge of PPC ad bid management tools (e.g., Kenshoo, Marin, etc.)

• Experience in setting up and optimising Google Adwords campaigns

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Commitment to the mission and organizational values of Found Animals Foundation.