Digital Marketing Coordinator

Fisher Investments

(Camas, Washington)
Full Time
Job Posting Details
About Fisher Investments
Fisher Investments is an independent, fee-only financial adviser with offices in Woodside and San Mateo, CA and headquartered in Camas, WA. The firm was first founded in 1979 as a sole proprietorship by Ken Fisher, later incorporated in 1986 in the state of California, and then reorganized as a Delaware limited liability company in 2005. Fisher Investments is a registered investment adviser with the Securities and Exchange Commission under the Investment Advisers Act of 1940.
Summary
We have an exciting opportunity to help create the direction for Fisher Investments’ growing marketing team as an Digital Marketing Coordinator. You will have the ability to play a key role in establishing and developing ongoing digital marketing strategy that will help take our business to the next level.
Responsibilities
* Design and execute direct response marketing campaigns in the online display channel * Contract monthly advertising campaigns with ad networks and external publishers * Find innovative solutions in online media channels to meet our client acquisition and ROI goals * Research new advertising opportunities and establish relationships with new publishers * Monitor, analyze and optimize ongoing advertising campaigns * Propose monthly budget allocations with a goal of maximizing ROI * Expand our marketing reach by learning about new technologies and trends in the field
Ideal Candidate
* Bachelor’s degree or equivalent combination of education/experience * Relevant online marketing experience, with a track record of success in direct response marketing through the online display channel * Experience designing and executing display marketing campaign * Experience with real-time bidding and programmatic buying * Knowledge and experience using software to perform duties, including but not limited to Demand Side Platforms, Ad Servers, Analytical software & tools * Proficiency in Google Adwords (Google AdWords Certified preferred) * Additional experience in paid search and/or mobile a plus * Additional experience in international online marketing campaigns a plus * Proven ability to learn quickly and meet deadlines in a dynamic environment

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