Digital Director

Families for Excellent Schools

(New York, New York)
Full Time
Job Posting Details
About Families for Excellent Schools
We harness the power of families to advance policy and political changes that create and sustain excellent schools.
Responsibilities
Responsibilities will include but are not limited to: **Design and Management of Families for Excellent Schools Digital Properties** In partnership with organizing and political staff, the Digital Director will own design strategy and content development for all digital properties with a particular focus on the Families for Excellent Schools website and social media properties. The Digital Director will: - Oversee Families for Excellent Schools’ website and social media activities, including its Twitter and Facebook presence, and track analytics to report on the progress of campaigns and engagement. - Produce creative content for all of Families for Excellent Schools campaigns, including photos from events, blog posts highlighting policy demands, graphics for social networks and other forms of media. - Manage the relationships with a digital agency and partners to update the website and develop new advocacy tools. - Work with team members to develop digital campaigns for new initiatives. **Management of Social/Digital Strategy on Campaigns** The Digital Director will develop digital strategies that amplify and drive Families for Excellent Schools campaigns in a fast-paced political environment. - Manage paid digital and social strategy including content development, placement and message - Manage grassroots online organizing linked to campaigns - Manage social content linked to campaign strategy and message **Support Development of Communications Strategy** In partnership with senior communications staff, the Digital Director will support development of organization-wide and campaign-specific communications strategy The Digital Director will: - Engage in close partnership with focus group/poll specialists and other consultants for research and message development of issue, legislative, and electoral campaigns. - Help develop earned media strategies that are proactive and expansive (daily pitches, weekly editorial placement, monthly op-ed work) and paid media strategies that are research-based, including the management of external messaging and creative specialists. - Coordinate digital media strategies with Families for Excellent Schools’ earned and media strategies in order to strategically engage and grow memberships through multiple platforms.
Ideal Candidate
**QUALITIES AND CHARACTERISTICS** Candidates should enjoy working in a dynamic, results-oriented environment in which expectations are high for both the quality and speed of work. In addition, they should have the following: - Bachelor’s degree and at least 5 years of communications experience responsible for political/advocacy communications and/or digital media efforts; - Strong campaign experience—experience running digital on multiple of the following: electoral campaigns, advocacy campaigns, issue campaigns; - Attention to detail of message and message discipline across multiple platforms - Strong ability to balance urgency with discipline—gets the message right every time even under intense pressure; - Strong eye for creative and ability to manage consultants to produce high, high quality creative for social and digital - Ability to work effectively both independently and as a member of a team; - Experience in an education policy or other issue advocacy environment is a plus; - Experience in media relations or related field with demonstrated ability to forge and maintain relationships with journalists is a plus; - Demonstrated commitment to education, low income communities, and communities of color; - An understanding of the role of communications in achieving advocacy goals and policy change.

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