Digital Marketing Specialist

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them. Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world.

As a member of the Professional Services team, you’ll work collaboratively with talented professionals to create and execute marketing plans for the division. This role requires a highly driven, self-motivated individual who will connect Esri customers with our service offerings and capabilities.

* Proactively coordinate services-related marketing communication initiatives to appropriately position services capabilities and offerings to increase brand awareness, generate leads, and drive conversion to qualified opportunities * Work collaboratively with internal teams to understand and evaluate the trends and demands of target markets with the view of creating results driven marketing strategies * Identify, plan, and implement effective communication campaigns through appropriate technology, social media platforms, web presence, web analytics, and related capabilities * Conduct multiple engagements and activities simultaneously * Communicate effectively with internal and external stakeholders and participants * Prepare and present high quality reports, presentations, and proposals * Establish, develop, and manage key relationships to support portfolio objectives

* Professional experience supporting high-tech companies, preferably with enterprise level software and related consulting service offerings * An interest in how technology adoption trends influence business outcomes * Ability to plan, create, and implement a marketing campaign aligned with a marketing strategy * Proven experience in developing communication strategies, with an emphasis in digital marketing campaigns, search engine optimization (SEO), and content marketing * Experience in developing social presence and advocating brands and capabilities effectively * Knowledge in key areas of digital marketing (search engines, social media, content marketing, email marketing, etc.) * Ability to think strategically and develop practical business approaches * Understanding of key digital marketing measurement tools * Self-motivated, creative, and team oriented * Ability to develop productive relationships with management, colleagues, and customers * Bachelor’s in business, marketing, or communications