Digital Community Strategist

Esri inspires and enables people to positively impact their future through a deeper, geographic understanding of the changing world around them.

You have the ability to communicate with people from all backgrounds and feel at home in a corporate setting. You are at ease communicating with staff level clients and C-level executives. You are an intuitive listener. You are great at connecting with individuals and capable of stepping back and understanding the community as a whole. You aren’t after the spotlight, but instead work diligently behind the scenes to make sure your community shines.

You love looking at individual community member questions, issues, and suggestions and figuring out how they connect to create better solutions, opportunities, and conversations that benefit the community. You thrive in ambiguity and recognize that community management isn’t a list of tasks and to-dos, but instead a multitude of organic and ongoing relationships. You can work independently as well as in a team environment; you are creative but understand the importance of assessment and measurement.

• Build trust among the community as a whole Design and implement community strategy
• Proactively escalate issues, observations, opportunities, and insights to the executive team
• Develop long-term community goals and translate them into day-to-day communications, work plans, and action items
• Identify core users in the community and develop them into content creators, ambassadors, champions, and advocates alongside our community manager
• Provide overall accountability for the community program, including communications, measurement, adoption, adherence to relevant policies, branding, moderation, customization, content strategy, and implementation
• Chair working group meetings and resolve issues as they arise
• Serve as liaison between the community managers/admins/champions and executive steering committee to identify key issues and develop recommendations for decision/approval
• Forge strong partnerships with key executives and stakeholder groups
• Implement a measurement and reporting program consisting of both qualitative and quantitative measurements that help evaluate success based on input from users, user metrics, and community managers
• Manage working relationship with Jive/platform vendor to ensure knowledge on new features and best practices

• Minimum of 3-5 years of marketing, communications, or community management experience
• Demonstrated knowledge of one or more major community platforms or social business software
• Excellent communicator in a variety of formats: written, verbal, in person, and online
• Seasoned facilitator/presenter
• Strong understanding of multiple sectors (e.g., private, public, non-profit)
• Willingness to travel ~10%
• Bachelor’s degree in marketing, business or related field