E-Commerce Marketing Manager

Entech is a full-service Human Resources Consultancy specializing in talent acquisition, executive recruitment, business consulting, and project management. We have been recruiting in the digital media, marketing, advertising, and technology verticals nationwide since 1999, making us experts in those fields. We know all of the inside tips and tricks and would love to share them with you as we help you find your next role!

As our Ecommerce Marketing Manager you will be responsible to innovate and drive new ideas to make every digital transaction, simple, personalized and secure. You’ll be the key liaison within Digital Marketing to our Marketing Intelligence team to ensure that analytics are in place to measure client success. You’ll be tasked to ensure clients are successful and determine root causes of unsuccessful client experiences. Your insights and findings will help you to identify requirements to continually optimize ecommerce experiences to meet and exceed goals. As the Manager you will collaborate with other Digital Marketing leads to prioritize new opportunities and map current processes. In addition, you’ll be a key resource to create user test cases and participate in user acceptance testing. You will work directly with global business stakeholders, marketing, creative and technical teams. You’ll be part of a global Digital Marketing and Ecommerce team. The team’s main objective is to create best practice ecommerce experiences that enable clients to quickly and easily transact with us from renting or leasing equipment, to purchasing software, services, supplies or parts.

* Analyze all ecommerce and checkout experiences and KPIs (product detail pages, checkout flows, drop off areas, and client satisfaction) to measure client ecommerce and transactional experiences and initiatives * Collaborate with marketing intelligence to create a best-in-class scorecard for all client transaction KPIs. * Partner with Ecommerce and Marketing Program Leads to set expectations, define success goals and requirements, and coordinate responses * Synthesize information from multiple sources to drive business cases for new initiatives * Work on all aspects of the opportunity including research, data, proposals and oral presentations. * Integrate best practices and tools across the business. * Create and report on web client segments by business unit and geography. * Analyze and report on VOC and client behavior * Define and execute A/B and multi variant testing scenarios * Drive recommendations around improving client buying experiences on the web * Create tests scripts * Participate and UAT testing

* 5+ years of relevant experience on a digital marketing or ecommerce team * Strong data and analytic skills * Ability to drive strategy based on analytics * Experience with analytic tools such as Adobe * Experience in managing end to end web projects, concept to launch