Senior Media Operations Specialist
Electronic Arts
(Redwood City, California)Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.
This ideal candidate will have a mix of ad tech know-how, analytical capabilities, and traditional advertising operations experience.
- Schedule, manage, and optimize advertising campaigns (including display, video, value exchange) across all digital platforms
- Test and resolve technical issues associated with campaign-specific creative assets and third party rich media vendor technologies
- Interface with clients and agencies regarding asset requirements and specifications, and coordinate with internal creative services team when custom creative is required
- Proactively monitor campaign performance and delivery to goal, escalate delivery issues as necessary, and optimize campaigns to meet performance objectives
- Ensure flawless and complete campaign delivery focusing on client satisfaction (both internally and externally)
- Closely work with and communicate proactively with Media Solutions team to ensure that revenue objectives are met
- Utilize extensive Excel knowledge and analytical skills to compile reporting on an as-requested basis, to provide actionable insights in support overarching needs of the business
- Gain full understanding of all tools critical to EA advertising operations, including but not limited to: DoubleClick’s suite of ad serving and campaign management products and associated third party and in-house technologies
- Extensive familiarity with rich media ad formats, technologies, and third party vendors as well as media industry trends
- Work closely with Media Product and Technical Project Management teams, to provide Media Operations support for testing and integration of new ad products and media tech
- Ad hoc projects as needed
- Bachelor’s degree preferred with minimum of 2-4 years of relevant experience
- Ability to prioritize and manage multiple projects in busy environment
- Experience using multiple ad serving and reporting platforms. DFP specific experience is a plus
- Mobile app media ops experience and familiarity with mobile monetization strategies highly desired
- The ability to think creatively and strategically on the fly is an absolute must
- Excellent oral and written communication skills. Attention to detail a MUST
- Positive, team-player attitude. Willing to pitch in where needed, and work together with internal and external partners towards a common goal
- Proficiency in MS Office suite of products
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