Creative Director

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

We are looking for a Creative Director for a new mobile project being made by the team that worked on The Simpsons Tapped Out, part of the Red Crow Mobile Studio in Austin, Texas. The Creative Director will drive the game’s vision and contribute to the look and feel while still being very involved with the small team building this experience.

What skills does EA look for? A Creative Director must have a passion for games and a good understanding of what makes a game appealing to different audiences. They must possess imagination, creativity, and problem-solving skills, as well as excellent communication and presentation skills. They should have a strong understanding of player behavior and motivations. They should also be well-versed in Free to Play monetization terms and metrics, and understand the nuance of integrating monetization and well-balanced and engaging gameplay. All of this while inspiring a team of designers, and leveling up their skillsets.

• Own and drive the creative vision for a mobile game, communicating that vision to both internal and external stakeholders.
• Developing and maintaining design documentation, including but not limited to mechanics, guidelines, UI flows, game loops, social, elder gameplay, crafting and progression.
• Planning and defining economy and gameplay tuning. Collaborate with Product Management and User Experience team to collect and integrating feedback from telemetry and user testing.
• Working with the Producer to define and drive the design with regards to every facet of the game: mechanics, story, systems, and more.
• Collaborate with team members across disciplines to implement and iterate on the game vision. Create clear communication pipelines to provide clear design direction in particular with the other discipline leads across art, engineering, and project management.
• Devise crafting systems and balance in-game resources and economy to ensure player’s long term retention and to optimize monetization.
• Evolve design decisions based on regular play testing, audience feedback, and live game telemetry.
• Inspire the team through progressive, creative design and leadership.
• Remain current on industry trends including: new game genres, new game design methods, and emerging platforms.

• 10 years of game design experience with experience on live shipped mobile titles, shaping the live game cadence.
• Passion for crafting amazing gaming experiences for the mobile platform!
• Experience with F2P design on shipped titles.
• Strong creative identity, imagination, and holistic game design skills.
• Knowledge of and affinity for the mobile games audience.
• Creatively, analytically and organizationally skilled with proven ability to write, communicate and maintain detailed design documentation throughout the game’s life cycle.
• Expert understanding of gameplay mechanics and systems.
• Solid knowledge of game industry, trends, competition, platforms, and market.
• Highly organized and detail-oriented.
• Proven ability to collaborate and communicate effectively at the team, studio and organization levels.

Additional Experience

• Experience shipping a top ranked “Free to play” mobile game title.
• Experience planning and transitioning a team from development to live services.