Email Marketing Specialist

Edelman Financial Services

(Fairfax, Virginia)
Full Time
Job Posting Details
About Edelman Financial Services
Edelman Financial Services provides financial planning and investment management services to more than 28,000 individuals and families and manages more than $15 billion in assets.
Summary
This individual creates and executes HTML and text emails for the marketing team.
Responsibilities
* Executing day-to-day operational tasks to support daily email schedule * Utilizing our Email Service Provider’s marketing platform to build, test and deploy email campaigns * Setting up A/B tests (subject line, creative, copy, etc.) on a regular basis * Creating automated, personalized campaigns to drive engagement * Updating automated and transactional campaigns seasonally * Testing and QAing email campaigns to ensure quality * Monitoring deliverability and following up on resulting issues * Maintaining reports; compiling email data and lessons learned
Ideal Candidate
* Bachelor’s Degree in Marketing or related field preferred * Minimum two years email marketing and programming experience * Experience with Marketo Required * Preferred background in Marketing and/or Communications * Strong knowledge of HTML, particularly for building emails as well as cross-browser and email compatibility issues * Strong Excel skills * Email execution process management prowess, including experience coordinating with marketing, merchandising, creative, analytical and technical resources to support end-to-end delivery * Experience with Dreamweaver, Litmus, email clients and data handling * Adjust to fluctuating work load and deadlines * Organize and manage time and resources; establish priorities * Work on many projects simultaneously * Ability to work with technical and business resources to execute email best practices, policies and procedures * Experience in CAN-SPAM adherence, other regulations/laws related to privacy and email communications * Strong attention to detail * Ability to communicate effectively, both written and orally * Ability to successfully work in a team environment

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