Digital Marketing Manager

Edelman Financial Services provides financial planning and investment management services to more than 28,000 individuals and families and manages more than $15 billion in assets.

The Digital Marketing Manager is responsible for optimizing the website for lead generation and conversion through A/B testing, campaign management, and content distribution.

* Own the user experience on the website and optimize it to meet Marketing goals for acquisition and conversion * Assist in creating and implementing a testing strategy designed to reach traffic and conversion goals * Work with dev team to create requirements for and launch new templates, designs, etc. as needed for site * Collaborate with cross-functional teams as needed to manage/assist in completing the digital aspects of marketing campaigns * Work with content and design teams to create collateral to attract new audiences to our digital channels * Create and deliver regular and timely reports tracking traffic, conversion, and the success measures of specific campaigns * Coordinate regular site content reviews to address site issues and inconsistencies and ensures all pages function properly

* Bachelor’s degree in Marketing or related field or equivalent industry experience * 3-5 years of experience in site optimization and A/B testing * Demonstrated understanding of web usability and online marketing principles * Experience with content management systems (Sitecore a plus) * Demonstrated experience in working with website designers and developers * Experience working with reporting tools such as Google Analytics * Excellent project management and time management skills * Strong ability to communicate both orally and in written communications to peers and executives * Strong interpersonal skills and thrives in a fast-paced and collaborative team environment