PPC/ SEM Manager

Dynamic Yield

(New York, New York)
Full Time
Job Posting Details
Dynamic Yield is on the lookout for a "dynamic" PPC/SEM Manager, to plan, execute, analyze and optimize acquisition and retargeting campaigns across various channels, including Google AdWords, LinkedIn, Facebook, and more. In this role, you will be required to own and scale the company’s paid media efforts, oversee the execution of campaigns from beginning to end, develop objectives and analyze KPIs on an ongoing basis.
Manage execution and performance of search, display, social, and programmatic campaigns through the full account management life cycle. Develop near and long-term paid media strategies that increase revenue, site traffic, conversions and net revenue. Drive continued optimization of thorough performance analysis, ad copy testing, landing page testing, funnel optimization, etc. Analyze and communicate online campaign delivery and performance metrics on a weekly and monthly basis.
Ideal Candidate
2-3 years of work experience in running Google AdWords campaigns in the B2B SaaS space. Thorough understanding of PPC strategies, Google AdWords, and SEM; major plus if you're AdWords certified! Prior experience in Facebook Ads and LinkedIn Ads for B2B companies. Proven communication, creative problem-solving and strong analytical skills on complex topics. Self-driven, excellent communicator and a great team-player. Experience managing multiple global projects simultaneously. BA/BS degree or equivalent practical experience.


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