Senior Marketing Manager

Dun and Bradstreet

(103 Short Hills Ave)
Full Time
Job Posting Details
About Dun and Bradstreet
Dun & Bradstreet (NYSE: DNB) has the data and analytics you need to make better business decisions. Fortune 500 companies & other global businesses of all sizes rely on our data, insight & analytics. Visit us at www.dnb.com for more information.
Summary
Supporting the marketing lead for our Chief Analytic and Chief Data Officer marketing program, we are seeking a Senior Marketing Manager who has exceptional leadership and communication skills as well as experience in understanding how to tie products into an overall program strategy. As a member of a high performance marketing team, you will be at the heart of the engine that drives marketing programs. Your ability to understand end-to-end program planning and your ability to work with product teams will enable you to create compelling marketing programs that help us engage new customers and drive revenue growth for the company.
Responsibilities
* Support the Chief Analytic Program lead and the go-to-market planning to ensure most effective use of marketing spend, including which events and brands to partner with for maximum impact, how to drive increased thought leadership and awareness for D&B, and how best to enable sales * Build strong relationships with sales and product to understand customer and internal feedback and needs and to enroll internal stakeholders in marketing plans, objectives, and metrics * Partner with Content Marketing team to guide the direction and messaging of collateral, videos, demos, sales presentations, etc. that demonstrate the unique value of our sales and marketing solutions
Ideal Candidate
* Demonstrated knowledge in the area of analytics. You have either held a marketing role where you worked closely with an analytics team, or you held a marketing role managing analytics as a product/product line * Demonstrated knowledge around – and passion for – the B2B sales and marketing space * Bachelors degree and a minimum of 3 years experience in marketing/sales * Experience in technology, data a plus * Self-starter, curious and not afraid to ask questions * This role involves coordinating among teams who execute marketing tactics in support of our strategy/plan but does not involve campaign execution. * This position is not suited for those who have a passion and desire to grow their career in the areas of tactical execution such as demand gen, advertising, social media, events. * Excellent communicator, confident and experienced in expressing oneself in all forums and at all levels of organization; open to new ideas; excellent written and communication skills
Compensation and Working Conditions
Benefits Benefits included

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