Marketing Associate

We help top organizations move people with their ideas through empathy and compelling stories from keynotes on the big stage to everyday presentations and communications. We also teach our methodology through our best-selling books, workshops, and e-courses.

We’ve recently hired a Senior Marketing Manager, and are looking to add a Marketing Associate to work closely with our nimble marketing and sales teams. We have a dedicated team that enjoys working closely together to wow our clients and solve business challenges, a fun office space in Sunnyvale featuring ping pong, an arcade, dozens of scooters, and much more and a great company culture that keeps employees happy and provides career growth opportunities.

* Build, optimize, and run email campaigns and email streams, and drive the creation of effective campaign landing pages (webinars, services, events, etc.) * Work with the Sr. Marketing Manager on developing A/B test plans to optimize email campaign performance, including for email subject lines, email timing and creative copy * Database Management in Hubspot Email Automation and Salesforce CRM (data integrity, segmentation, list maintenance, reporting, etc.) * Project-manage marketing campaign efforts, document status updates, and communicate responsibilities and deadlines with key stakeholders. * Build and maintain timelines for marketing projects under the guidance of the Sr. Marketing Manager, regular check-ins to ensure timeline and budget constraints are met * Work closely with cross-functional teams including Marketing, Sales, Design, and Content * Create and share reports on KPIs including email engagement metrics, web traffic trends, and lead-gen program performance * Stay current on trends, CAN-SPAM, and best practices in email marketing * QC files and campaigns to ensure all outbound materials meet brand standards

* Bachelor’s Degree, preferably in Marketing, Advertising, or Communications * 3+ years of experience in Marketing, Advertising, or Communications in a B2B company * 1+ years of email marketing experience in email automation system (we use HubSpot) and Salesforce with experience creating multi-step Nurture Campaigns, Lead Scoring, and Analytics reporting. * Strong project management and organizational skills, with the ability to multi-task and meet tight deadlines * Familiarity with online marketing fundamentals and a desire to learn and grow under the guidance of a senior marketer * Writing skills are a plus * Wordpress skills and basic HTML skills are a plus