Senior Marketing Coordinator

Dow Jones

(New York, New York)
Full Time
Job Posting Details
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally.
Summary
The Senior Integrated Marketing Coordinator is responsible for partnering with the sales team, providing marketing knowledge and integrated solutions for advertising clients. This position will report into the Director of Integrated Marketing Solutions.
Responsibilities
* Providing integrated sales team with marketing knowledge and solutions for advertising clients in the noted ad categories * Designated "go to" person for client specific print, digital and integrated RFPs, presentations (comprised of research, key sales points, specialized added value, third party marketing relationships, etc.) and marketing collateral in their assigned categories * Work with the sales teams and marketing to develop cross-platform and client-focused advertising/marketing programs that draw from diverse resources (events, research, custom content, micro-sites, marketing partnerships, etc.) * Become the industry experts in the assigned categories * Build relationships with third party resources for client focused added value programs * Enhance The Journal presence via industry specific partnerships and trade shows related to assigned categories
Ideal Candidate
* 2-6 years of sales development & marketing experience in a related industry - i.e. newspaper/magazine publishing, online, planning department of media agency, etc. * Knowledge of print and online advertising sales, marketing and related research * Strategic thinker, strong RFP and presentation development skills * Project management experience * Organizational skills with the ability to manage projects and programs * Proactive team player with strong relationship builder * Bachelor’s degree required
Compensation and Working Conditions
Reports to Director of Integrated Marketing Solutions

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